No business is an island. Even the most innovative and creative startups are going to find themselves in a market that has them at least indirectly facing off across one or more competitors. Aside from understanding your own business, you need ot understand that market, too, and to understand

2020 was the year that many of us started to spend more time at home. Our homes became the places that we slept, ate, relaxed, shopped, and worked. With this change in patterns of working due to the COVID-19 pandemic, many businesses have started to come up with ways

This year has not been easy for anyone, especially business owners who have had to close their doors and rethink their businesses, just to survive. With the changing restrictions, new guidelines, and even trying to make a profit in what can seem like a difficult situation is not going

During this pandemic, more and more people are starting to be given the opportunity to work remotely, which generally means working from home. In fact, more people now do this than at any other point in history, and it is proving to be a real turning point, with an

Many businesses are trying to reduce their carbon footprint they leave behind and have a more positive impact on the environment. One way to do this is to reduce waste in the workplace so you can have less of an impact. There are some simple ways to do this

Purchasing a property is the largest purchase that most people make in their lifetime. There is no getting around the fact that buying a property is a significant commitment, so deciding which property to buy requires careful consideration.

When people think of content marketing, they immediately think of blog posts, but content comes in different types such as eBooks, infographics, videos, podcasts, social media posts, and emails to name a few. Content marketing has now become a crucial marketing strategy for many businesses as it can help

If you are keen to enhance the online presence of your business, you need to get to grips with all things SEO, websites, social media, and ad campaigns. It’s all very well and good having an incredible all singing and all dancing website but if no one visits it

Social media is here to stay, and the number of people using the sites is growing and growing. It is estimated, according to statista.com that by 2021, one-third of the population will be using social media. That is quite amazing when you think about it, especially when it comes

If you own a business or you have a start-up, then digital marketing should now be your best friend. While people are online more than ever before as they have to spend more time at home due to COVID restrictions, they are going online for everything from shopping to