The mere mention of branding brings big names like Starbucks, Apple, and Ford to mind, among other large corporations. But have you ever wondered why? The term goes beyond you having a business logo as it comprises how people perceive your reputation, advertising, and customer service.
The significance of positioning your web pages at the top of Google SERPs rankings cannot be overemphasized. From providing you with huge traffic, to attracting more clicks, leads, and higher conversion rates, the benefits of Search Engine Optimisation (SEO) is massive.
Technological advancements have marked the advent of a new age in marketing. Digital marketing has revolutionized brand visibility and awareness. Organizations, especially commercial enterprises, are increasingly investing in new-age marketing ideas. Establishing a strong online presence and generating organic traffic are important success factors in today’s corporate landscape. Disruptive
Does your website need a revamp for the new year? Looking to make your site more professional and more engaging for your audience? Updating your website doesn’t have to be complex, with these five tips you’ll be well on your way.
As a business, you want to be able to differentiate yourself from the rest of your competition. You want to stand out and capture the eye of those you are gearing all your marketing towards. You want to be seen as capable and well-presented, and that means working on
When it comes to your health business, there are lots of benefits to knowing more about your customers. Building relationships can be helped with data, whether you need it to target your customers more effectively when it comes to certain campaigns, or you simply want to know more about
The marketing landscape is changing, particularly the digital landscape that is continually responding to changing algorithms and new technologies. Practices within digital marketing are also changing to incorporate new insights and better methods into content creation, audience engagement, and campaign strategies.
When people think of content marketing, they immediately think of blog posts, but content comes in different types such as eBooks, infographics, videos, podcasts, social media posts, and emails to name a few. Content marketing has now become a crucial marketing strategy for many businesses as it can help
If you are keen to enhance the online presence of your business, you need to get to grips with all things SEO, websites, social media, and ad campaigns. It’s all very well and good having an incredible all singing and all dancing website but if no one visits it
Social media is here to stay, and the number of people using the sites is growing and growing. It is estimated, according to statista.com that by 2021, one-third of the population will be using social media. That is quite amazing when you think about it, especially when it comes