Category:  Marketing

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  • May 14, 2020

Attention-Grabbing Tactics Customers Can’t Resist

Companies are finding it more difficult than ever before to grab the attention of their customers. Not only are attention spans declining, but prospects have way more distractions in their environments than ever before.
  • May 7, 2020

Four Creative Ways to Make Your Store Stand Out

In today’s business landscape, starting up a store is surprisingly risky. Most people that want to start up a small business will typically go for the online-only approach. There’s a lot less risk involved, you don’t need to invest as much money and it’s much easier to handle since
  • May 4, 2020

Local vs National SEO – How Do They Differ?

In general, SEO is something every young business owner should consciously think about. It stands for search engine optimization, and the primary aim is to improve your search engine presence. You do this by making your way up the search ranking spots until you’re near the top. The closer
  • April 29, 2020

What Tricks Can You Use to Get Your Audience Hooked on Your Brand?

While some forms of branding involve a noble quest to improve one’s standing in the community through concerted effort, that’s not always the way the game works. Some companies are downright dastardly. And you should be too.
  • April 25, 2020

Smart Ways to Convince Clients Your Business Is a Success

You might think that customers are eager to buy from underdogs. This might be true for a small selection of the customer base. But for the most part, customers want to buy from businesses that already have a proven record of success. They associate businesses like this with both
  • April 24, 2020

When Customers Are Scared, How Do You Reassure Them Everything’s Okay?

It doesn’t take much to make shoppers antsy. Of course, the Coronavirus outbreak is anything but ordinary, so people will inevitably be scared. As a leader, it’s your job to reassure them that everything is okay so that they stay loyal to the brand. When times are tough, every
  • April 24, 2020

Ecommerce Is Catching During Lockdown, but Is Your Website Good Enough to Keep Up?

In many areas of business, the lockdown narrative makes for pretty grim reading. All we seem to hear about these days are shut shop fronts, sliding profits, and the need to refund even seemingly secure revenue. It’s a bad time indeed. Luckily, there is a light at the end
  • April 22, 2020

4 Ways to Develop a Winning Content Marketing Strategy

Content marketing is one of the most important and effective strategies for any business, but a lot of people don’t know how to use it effectively. If you get your content marketing right, you will be able to drive traffic to your site, increase search engine rankings, and build
  • April 22, 2020

Best Marketing Methods for Reaching Huge Numbers of People

There are times in marketing when you want to simply reach as many people as you possibly can as quickly as possible. That is not always the goal: sometimes you want to direct a specific message to a honed group of people. But when you do want to deliver
  • April 17, 2020

Social Media: 4 Things You Didn’t Know That Will Revolutionize Your Strategy

You’re a millennial, so you grew up with social media and understand everything there is to know about the marketing tool. At the very least, you’ve spent the past decade getting to grips with how it reaches millions of people to broaden your customer base.

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