Companies are finding it more difficult than ever before to grab the attention of their customers. Not only are attention spans declining, but prospects have way more distractions in their environments than ever before.
In today’s business landscape, starting up a store is surprisingly risky. Most people that want to start up a small business will typically go for the online-only approach. There’s a lot less risk involved, you don’t need to invest as much money and it’s much easier to handle since
In general, SEO is something every young business owner should consciously think about. It stands for search engine optimization, and the primary aim is to improve your search engine presence. You do this by making your way up the search ranking spots until you’re near the top. The closer
While some forms of branding involve a noble quest to improve one’s standing in the community through concerted effort, that’s not always the way the game works. Some companies are downright dastardly. And you should be too.
You might think that customers are eager to buy from underdogs. This might be true for a small selection of the customer base. But for the most part, customers want to buy from businesses that already have a proven record of success. They associate businesses like this with both
It doesn’t take much to make shoppers antsy. Of course, the Coronavirus outbreak is anything but ordinary, so people will inevitably be scared. As a leader, it’s your job to reassure them that everything is okay so that they stay loyal to the brand. When times are tough, every
In many areas of business, the lockdown narrative makes for pretty grim reading. All we seem to hear about these days are shut shop fronts, sliding profits, and the need to refund even seemingly secure revenue. It’s a bad time indeed. Luckily, there is a light at the end
Content marketing is one of the most important and effective strategies for any business, but a lot of people don’t know how to use it effectively. If you get your content marketing right, you will be able to drive traffic to your site, increase search engine rankings, and build
You’re a millennial, so you grew up with social media and understand everything there is to know about the marketing tool. At the very least, you’ve spent the past decade getting to grips with how it reaches millions of people to broaden your customer base.