Category:  Marketing

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  • April 3, 2020

Four of the Biggest Digital Marketing Mistakes That You’re Likely Making

Running a business has never been easier. Thanks to all of the tools we can utilize and the specialists that are available for hire, starting up any kind of business doesn’t take as much work and time as it used to. Unfortunately, as a result of this ease of
  • March 19, 2020

The Ultimate SEO Checklist When Doing a Web Redesign

The importance of your web design is more influential than ever before. As businesses gravitate to the online market, first impressions count. However, as much as a business would like to do a web redesign, they must first factor in the SEO of their website and how that will
  • March 5, 2020

How to Create Products That Sell in Business

Creating products for your business is a process that you want to work on and get exactly right because of it all matters in how your customers see the product and whether they choose to buy it or not. And when it’s a decision of to buy or not
  • March 4, 2020

6 Characteristics of a Successful Marketing Strategy

The difference between the success and the failure of a business lies in your marketing strategy. A marketing strategy is the techniques you use towards creating opportunities that lead to an increase in sales and providing you an edge over your competition.
  • March 3, 2020

How to Maximise Your Marketing and Advertising Through Video

There are so many opportunities to utilize as a business when it comes to marketing and advertising. One of the most popular forms of marketing and advertising are video, and there’s something about video content that a lot of people, all around the world love.
  • February 26, 2020

How to Create Core Brand Messages

Every business has core messages that they want to communicate to the world. These messages are extremely useful and can be employed to great effect in marketing campaigns. They help you convey the fundamental purpose of your company’s vision. They can strengthen your brand and give it focus, people
  • February 26, 2020

How Blogging Can Give Your Business a Boost

Marketing has always been about content, and most business websites are now focused on creating more of it. You have more than likely heard of push and pull marketing. Push marketing is offline and concentrates on traditional forms of sales advertising, such as in-store displays or on billboards and
  • February 25, 2020

4 Killer Ways to Make Your Marketing Strategy More Cost-Effective

Every business needs a marketing strategy, but they don’t come cheap. The chances are you will have to invest money in marketing & advertising – but that’s normal. There’s no real way to avoid this, so you have to look at things from a cost-effectiveness perspective.
  • February 22, 2020

Adding Your Own Personal Mark to Generic Products

There are many situations where your business might consider using generic products. For instance, your company might be handing out promotional products at a trade show, or perhaps you’re an eCommerce company that buys and sells rather generic items. This could be anything from shelves to chairs and even
  • February 12, 2020

Making Your Business Look More Professional

When you’re a freelancer, or if you have just thought of a small company, it can feel like you just won’t be taken seriously. It can be hard to pitch for work if you feel like you aren’t getting anywhere. But you are just a small organization, so how

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