Category:  Business

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  • April 25, 2020

Smart Ways to Convince Clients Your Business Is a Success

You might think that customers are eager to buy from underdogs. This might be true for a small selection of the customer base. But for the most part, customers want to buy from businesses that already have a proven record of success. They associate businesses like this with both
  • April 24, 2020

When Customers Are Scared, How Do You Reassure Them Everything’s Okay?

It doesn’t take much to make shoppers antsy. Of course, the Coronavirus outbreak is anything but ordinary, so people will inevitably be scared. As a leader, it’s your job to reassure them that everything is okay so that they stay loyal to the brand. When times are tough, every
  • April 24, 2020

Ecommerce Is Catching During Lockdown, but Is Your Website Good Enough to Keep Up?

In many areas of business, the lockdown narrative makes for pretty grim reading. All we seem to hear about these days are shut shop fronts, sliding profits, and the need to refund even seemingly secure revenue. It’s a bad time indeed. Luckily, there is a light at the end
  • April 23, 2020

How Quality Leaders Safeguard Employees Health in a Crisis

Employees are vital to the survival of your business. Usually, you rely on them to turn your visions into reality to make money, but this is an unpredictable time when everyone is in damage control mode.
  • April 22, 2020

4 Ways to Develop a Winning Content Marketing Strategy

Content marketing is one of the most important and effective strategies for any business, but a lot of people don’t know how to use it effectively. If you get your content marketing right, you will be able to drive traffic to your site, increase search engine rankings, and build
  • April 22, 2020

Best Marketing Methods for Reaching Huge Numbers of People

There are times in marketing when you want to simply reach as many people as you possibly can as quickly as possible. That is not always the goal: sometimes you want to direct a specific message to a honed group of people. But when you do want to deliver
  • April 21, 2020

How to Become a Better Leader in Your Business

As your business grows, the list of responsibilities you’re accountable for grows with it. From finances and inventory control to marketing and customer support, entrepreneurs need to wear many hats throughout the day. But managing all of these tasks alone is no way forward. Eventually, you need to utilise
  • April 21, 2020

What Can the History of PLCs Teach Us?

PLC stands for Programmable Logic Controller, and it first originated during the 1960s in the USA. This type of digital computer is used for industrial and manufacturing applications such as assembly lines, fault diagnostics, and robotic construction. If your business plans to make something from scratch, or be closely
  • April 21, 2020

How to Approach a Home Manufacturing Business

If you want to be financially independent, relying on no one but yourself, you could do far worse than setting up your own business. Having your own business makes you an entrepreneur, it lets you work to your own schedule, and set your own goals. It can also form
  • April 17, 2020

Social Media: 4 Things You Didn’t Know That Will Revolutionize Your Strategy

You’re a millennial, so you grew up with social media and understand everything there is to know about the marketing tool. At the very least, you’ve spent the past decade getting to grips with how it reaches millions of people to broaden your customer base.

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