In the early stages of crafting your business, one of the biggest things that many companies spend a considerable amount of time on is their branding. And, so they should. Logos, colours, and even fonts can be so ingrained in a companies branding that people know the name of

Thanks to the internet and the dramatic growth of technology over the past years, marketing is constantly changing and adapting. For small business owners, it can often feel impossible to keep up with the marketing trends as they come and go.

You might have your go-to marketing tactics that you like to use and which yield some success. However, it’s always important to look at reviewing your operations and incorporating the latest, more modern marketing tactics into your campaigns. You’ll find that new methods become trendy for a reason, and

Driving traffic to your website is now more important than ever, and it’s clear that when we go through times of limitations like the current Covid-19 situation, the online realm reigns supreme. And that means that there’s still work that can be done to help build the reputation of

The importance of your web design is more influential than ever before. As businesses gravitate to the online market, first impressions count. However, as much as a business would like to do a web redesign, they must first factor in the SEO of their website and how that will

Creating products for your business is a process that you want to work on and get exactly right because of it all matters in how your customers see the product and whether they choose to buy it or not. And when it’s a decision of to buy or not

There are so many opportunities to utilize as a business when it comes to marketing and advertising. One of the most popular forms of marketing and advertising are video, and there’s something about video content that a lot of people, all around the world love.