• July 16, 2023

Ultimately, What Will Your Business Be Known For?

When curating any kind of business vision, it’s always wise to consider the highest possible ideals you can work towards. So for example, the entire point of you starting a certain enterprise may rest on solving a few problems within an industry you’ve worked in before. Or, perhaps you hope to serve an underrepresented market. Maybe you want to change the game, as Uber did with a long-standing industry.

Regardless, it’s important to consider not only what your business hopes to do, but how people will relate to that message and manage it to your best ideals. Not every business (nor person for that matter) gets to decide how people will think of them, but you can certainly influence those impressions for the better with some shrewd decision making.

In this post, we’ll discuss a few measures you can use to consider how your business will be remembered, or regarded in its present day:


Companies that adapt tend to survive, and companies that survive tend to be remembered for longer. For example, look at how companies like Coca Cola have repeatedly kept their basic formula fresh by offering it in diet and zero varieties, with may flavors, and sponsorships. Now, opting for a zero-sugar beverage rather than a full-sugar variant isn’t an unhealthy choice, it’s just an added choice. We also saw many companies offer better online integrations through Covid, as well as structuring internal remote work schemes to keep staff on board. Some even managed their manufacturing processes with machinery services, for enhanced optimization. So, adaptability is about responding to the needs of the moment, matching consumer need, and not being afraid to take new directions.

Trust & Goodwill

Goodwill is a powerful force that can even sustain itself from brand to brand, or perhaps travel with you as you move from one business to another. Goodwill means treating customers well, putting their needs first, and trying to resolve problems in your industry. Goodwill also means transparency, and focusing on ideals that matter such as investing in your eco strategy. It’s important to note that trust and goodwill is very hard to earn, but can be dissolved in a matter of days, so it’s worth doing all you can to live up to your standards and ensure reliability is an essential value you not only aspire towards, but deliver on.

Thought Leadership

Thought leadership is valuable, and it really can help you raise the profile of your business. For example, you might post your insights into the industry on apps like Twitter or Threads, be transparent about your business decisions and the logic used to get there, as well as networking with others and taking the time to attend conventions with them. Thought leadership isn’t a half-hearted attempt at influencing, it can help you properly explore your ideas in real time, learn which ones are optimal, and become a known name even in a niche market.

With this advice, you’re sure to consider what it is you’re trying to achieve with your business, and make sure that’s communicated effectively so people have the chance to understand alongside you.