Do you want a successful business? If so, you need to get your customers to “fall in love with you”. But how do you go about doing that, exactly?
Don’t Focus Exclusively on the Product
A lot of companies take a very “product-centric” approach to business. They believe that if they can somehow create the best widget in their industry, they’ll win market share and start to dominate the competition.
But strangely, this isn’t always how it goes. You can sometimes wind up with inferior products winning out if the business selling them offers a better customer experience.
So, what’s the customer experience? Essentially, it is how people feel when they buy from you. The quality of the product is important, but it is also the sense that they get from interacting with your firm. Get it right, and customers will likely come back.
Understand the Value of Events
Business events are a dime-a-dozen these days, but that doesn’t mean you should ignore them. Going to a function can be just what your company needs to help it become more established.
It’s not hard either. As this ultimate guide for custom pop up tents points out, you can get a third-party agency to create a branded stall for you, and you’re ready to go.
The great thing about events is that they open up a world of marketing possibilities that aren’t possible through the regular channels, like social media and PPC. When you interact with customers in person, you can introduce them to your products up close and personal, entertain them with live shows, and put on spectacles.
Take Advantage of Word-Of-Mouth Marketing
Word-of-mouth marketing is still undoubtedly the best way for you to sell your product or brand. Here, you’re not communicating with customers directly. Instead, you’re leveraging the community to sell your products for you.
Peer-based advertising is something of a holy grail. Prospects are much more likely to trust what your customers say about your business than you, so don’t be afraid to leverage them.
Make Your Customer Interactions Authentic
The majority of customers are pretty savvy these days. Companies have exposed them to so many marketing tactics and advertising ploys that they’re frankly sick of them. Nowadays, all they want are firms who deal with them honestly.
If possible, choose a principle, and then stick with it. Create a set of practices that helps to increase transparency, starting with awareness and then building to action. Avoid being dull and try to adopt a unique voice throughout all of your content. Your customers will thank you for it.
Make Every Customer a VIP
A lot of businesses still don’t understand that the most important thing that they can do is change how their customers feel. A shockingly high number of prospects abandon companies because of bad experiences.
The default approach of your organization, therefore, should be to treat people like royalty. Remember, all it takes is one loud, angry customer on social media to seriously damage your reputation.