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  • August 19, 2022

Ensure Fantastic Foot Traffic for Your New Business

Are you interested in building up levels of foot traffic for your new business? There are lots of ways that you can do this. These are the options that we recommend you consider and the factors that can have the greatest level of impact here. 

Signage

How will customers know where your business is? As a business, it is your responsibility to make sure your customers can find you. If they are not able to see your company then you run the risk of losing valuable custom and profits. Think about the kind of signage you want to use. Remember, it needs to be bright, bold, and noticeable. If you are set back from the main street then it might also help you to invest in smaller signs showing the way. 

Location

Next, you should think about the location of your new property. Certain locations are always going to result in more foot traffic compared to others. However, heavy foot traffic locations can also mean high costs whether you are renting or purchasing your new property outright. That’s why it’s important to make sure that you explore retail properties for lease in lots of different locations. It’s something of a balancing act here. You can’t afford to stretch your budget too far. Of course, highly populated areas also provide other benefits. Generally, they are going to be safer and more secure. 

Parking Area

If you want to increase the level of foot traffic to a business, then you should absolutely consider adding a parking area to the location. The right parking area will ensure that there is plenty of space for people to stop if they pass by while driving. This is particularly worth considering if the location is more difficult to get to on foot. The right parking area will mean that you can ensure that your building is more welcoming. Do be aware that you will need to gain planning permission for an option like this. If you don’t then it could be a nightmare waiting to happen and lead to legal issues. 

Online Marketing

Finally, you should think about exploring online marketing tactics for your new business. Online marketing is important because it means that you can access a wider audience that originally, you wouldn’t be able to reach. There are various forms of online marketing that you might need to consider. 

For instance, you might want to explore local blogs. The right local blogs will help you pick up target customers who are likely to walk past your business or your office location. You may also want to invest in local SEO to ensure that your business does appear in the SERPs when people look for specific solutions and services. 

We hope this helps you understand some of the key choices that you should consider to ensure that your business does receive the right amount of foot traffic overall. In doing so, you can avoid a situation where you are struggling to make the right impact with customers. 

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