There are times in marketing when you want to simply reach as many people as you possibly can as quickly as possible. That is not always the goal: sometimes you want to direct a specific message to a honed group of people. But when you do want to deliver a message to huge numbers of people, there are a few tried and tested methods you can go to.
In this article, we are going to take a look at some of these methods so you can decide for yourself which are best in your circumstance.
For many people, television is still the go-to marketing method for reaching a lot of people fast. If you manage to get a slot during prime-time, then you are looking at potentially reaching millions and millions of people. Of course, that requires some heavy funding upfront, and that is the main reason that most businesses are not in a position to have this kind of advertising early on. But it is worth putting money aside for this so you can one day use it as a method, and remember that it is cheaper if you go for quieter hours and days – but of course, also less effective. All in all, it’s a powerful means of getting your message out there to the world.
In many ways, the invention of the smartphone was a godsend for marketing and any business that wants to get in touch with a lot of people fast. A lot of entrepreneurs will at some point or another find themselves asking: is text marketing worth it? And the answer is a resounding yes. If you use text marketing well, you can end up getting in touch with many thousands of people in one fell swoop, with your messages delivered right into their hands – no matter where they are or what they are doing. That is, in many ways, more of a powerful marketing promise than even television, for which the viewers do at least need to be sitting on their sofas. Text marketing is definitely something to consider for mass-reach.
It is rare for a business to market themselves without thinking about social media these days, and this is something that you are going to want to consider if you are trying to reach a decent number of people. Good social media marketing provides a genuine branded voice to a huge number of people, and does so in a way which encourages them to click through to your landing page or your website. If you can utilise social media well, you can find yourself reaching a lot of people without even necessarily paying a penny. That is the kind of marketing dream that people used to wish for. Now it is here, you might as well make good use of it.
These methods are each worth something, and it is a good idea to look at them in turn and decide which are best for your purposes.