If you’re starting your own business, you’re far from alone. The coronavirus and Covid-19 pandemic may well have negatively impacted a huge number of existing businesses, but as vaccines are being rolled out across the world and social distancing regulations are being relaxed, the opportunity for businesses to thrive once more seems to be imminent.
As a result, it’s not all too surprising that many people are trying their hand at being their own boss and selling their own products or services. Unemployment is sky high and many people want to take their financial future by the reigns and have more control over their day to day working routine.
Of course, if you’re going to get your business up and off the ground, you’re going to have to promote it well. You can have the best products or services in the world, but if people aren’t aware they’re available, you’re not going to make any sales. Here are some key steps to engage with to promote your business effectively from the get-go!
Now, some people will say that print advertising is outdated. Sure, it may not have been the best investment during the midst of the pandemic when we were cooped up in our homes and discouraged from going out. But as more and more of us are getting back to day to day life – commuting, socialising and more – we’re in public once more and more subject to traditional means of advertising. Collaborate with a high quality printer such as auraprint for professional prints – whether that’s posters, leaflets or anything else. Then leave these materials in places where your target demographic are known to spend time. You may even want to engage promotional staff to hand leaflets out and promote your brand on a face to face basis.
Of course, many of your customers will be spending a lot of time online too. This is where digital advertising comes into play. One of the most effective forms of digital advertising – and where a lot of business’ marketing budget mainly goes – is PPC. PPC stands for “pay per click” and is a form of online advertising that numerous business owners, large and small, engage with. It generally works by ensuring that your ads are spread about the web (in places and on sites where your target demographic are known to spend time) exposing people to your brand, your products and your services. The best part of pay per click advertising is that you only pay when someone actually clicks your ad, visiting your website.
If you’re targeting a younger demographic, social media is a great place to advertise too. Look out for social media influencers. These people will be able to help you sell a lot! Social media influencers usually have tens of thousands, hundreds of thousands, or even millions of followers. Whenever they post something, their content receives mass exposure and engagement. Choose someone who your target demographic follows and collaborate with them.
Now, there are countless more forms of advertising out there that could work for your business. But those outlined above tend to be the most successful!