When it comes to a company’s branding, change is often necessary. A refresh of your brand can breathe new life into your business and help you stay competitive in today’s market. However, making changes to your branding can be tricky – it’s important to do it the right way so that you don’t alienate your customers or lose their trust. In this article, we will discuss how to effectively refresh your company’s image without damaging the brand you’ve worked so hard to build.
Evaluate Your Current Brand
Before you can make any changes, you need to take a step back and evaluate your current brand. What does it represent? How does it compare to your competitors? Are there any areas that could use improvement? Once you have a good understanding of your existing brand, you can start planning for changes. For example, if your brand is outdated or no longer represents what your company stands for, it may be time for a complete rebrand. However, if you’re happy with the overall image but just want to refresh certain aspects, a partial rebrand may be more appropriate.
Identify Your Goals
Once you’ve decided that a branding change is necessary, it’s time to start planning. What are your goals for the new brand? What do you want it to communicate about your company? How do you want customers to react when they see it? Answering these questions will help you determine the best way to approach your rebrand. If you’re doing a complete rebrand, it’s essential to keep in mind that this is a big undertaking and will take some time to implement properly. On the other hand, if you’re only making minor changes, you’ll need to be careful not to overdo it and end up with a brand that feels disjointed or incohesive.
Choose Your New Look
This is the fun part! Once you know what kind of change you want to make, it’s time to start exploring different options for your new look. If you’re doing a complete rebrand, you’ll need to develop a new logo, color scheme, and overall visual identity. If you’re making partial changes, you may only need to update some of these elements. Work with a professional designer if possible – they can help ensure that your new branding looks polished and professional.
Introduce the New Brand Slowly
Once you’re happy with your new look, it’s time to start introducing it to your customers. If you’re doing a complete rebrand, this will be a gradual process – you’ll want to update your website and social media first, followed by printed materials and other collateral. For example, if you are in the construction industry, you will start with your website and social media, where you announce the change. Then move on to your advertising, invoices, uniforms, and even your vehicles. Finally, don’t forget to call a painting service to redo the roll-off containers with the new color scheme and logo. You can roll out the new branding more quickly if you’re making partial changes. Be sure to communicate with your customers throughout the process, so they know what’s happening and why.
Making changes to your company’s branding can be a daunting task, but it’s often necessary to stay competitive. You can refresh your brand without damaging the image you’ve worked so hard to build by following these tips.