Steve Farnsworth is a serial entrepreneur and a student at Fort Lewis College and at the age of 24, a Young Go Getter! Check out his site Burner Sports, where he serves as the President.
Anyone who has ever bought a car or a house from a dealer knows that sales people have MOTOR MOUTHS! It’s a fact, just call up any real estate agent, or car salesman, and you won’t be able to get off the phone until you commit to something. These two industry’s are an exception to what I am about to tell you. Real Estate Agents and Car Salesman are paid to talk, yet even they should know their limits.
I worked for an Environmental Chamber Manufacturer for about three years (I still do consulting for them), as a sales associate. It was primarily a position where I would make sales calls and receive sales calls. We were trained to do 2 things while on the phone with a prospect, or a current customer. The first thing we were trained to do was keep the conversation brief. I would time how long I was on the phone with each customer by using a stop watch that was always on my desk. I was trained to keep the conversation at about 3-5 minutes per sales call. This was a typical sales call, some situations required more time because more knowledge and information was communicated back and forth which is perfectly fine.
The second thing that I was trained to do was to ask questions. I would ask a lot of questions. This gets the customer talking; it gets them excited and engaged in the sale. I would just sit back, listen and take down as many notes as possible, which could be used for the next time we talked. This process of listening also allowed the buyer to sell themselves in many ways, I mostly just had to supply the information that they required. Sure I would talk about why our products are better than ‘the other guy’s’, but the real sale was made when I asked questions that allowed them to see the benefits in our products without me saying too much.



