Why Logo Designers Mess up

May 20, 2009  |  By YGG  |  Articles   

One fine day, you woke up and decided to have a logo designed for your newly started business. You went out of your bed, searched for logo design companies online and extracted some top ranking links from Google’s search engine. You called them up one by one and finalized one logo design company for your logo and felt relaxed. Your job is not done here!

Hiring a logo design company is not enough. You need to do your homework before asking your logo designer to design a logo for you otherwise all your money and your designer’s time and efforts would go wasted in the end.

Logo creation is a delicate process; therefore, you need to make it easier for your logo designer by clarifying few facets before asking him to start your project.

Write down a detailed Creative Brief:

You as a business owner, must know what exactly you require in your logo because your logo designer is only the creator of the image, you should be the one to guide him what your logo should look like. Prepare a creative brief and clarify the following points to your logo designer to avoid disagreement in the end.

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