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Shop for customers

Think that business is as easy as having a great product and getting the word out that you have it? Sure it helps to have a great product, and you’d never sell it without putting it in the front of your target market – but what happens …

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Whatever you think think the opposite

“An interviewer with a wooden leg said to Frank Zappa, ‘with your long hair, from where I am sitting you could be a woman.’ Frank Zappa replied, ‘from where I’m sitting you could be a table’.â€?

Is it wrong to start a book review with a quote? I hope so. Because that’s …

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Trade in your SUV for an…SUV?

Crossovers are taking over. Toyota Highlander, Lexus RX330, Ford Freestyle. (more…)

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Angel investors on the rise

The number of organized angel investor groups has increased almost 60 percent in the last three years. (more…)

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Not found at a mass merchant near you

I read an interesting article in the Wall Street Journal this morning about power tool maker Stihl shunning mass merchants, and not quietly. The most recent advertising campaign by Stihl has a headline that reads “Rated number one by a leading consumer magazine, and it’s not sold at Lowe’s or The Home Depotâ€?. Wow. …

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Seth Godin’s Blog

His freely flowing hair follicles and creative genius have made him an icon in the business world and the marketing section of your local bookstore. He’s Seth Godin, and his blog is an insightful collection of random thoughts that question the norm and “flip the funnel”. That’s why we …

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