
Usually anything that comes from the mouth of an athlete is destined for the blooper reel. If not, it’s a composition of umh, and, ah, and, umh, did I mention ah?
I’m sure “the Great One� aka Mr. Wayne Gretzky had similar moments in front of the camera, but this one classic quote from him hit me today.
“You miss 100 percent of the shots you never take.�
As simple as that may sound, I think it’s a really powerful quote for entrepreneurs. Much like every young go getter, I’ve got a board full of ideas that are waiting to be brought to life, and I never really thought about them the way this quote makes me think.
We all spend so much time planning our big business idea, worrying about the details and how little capital we have to work with, and finding the right developer to build it for us, and on and on and on…
It seems the business world has always been described as hit or miss. Either your idea will fly off the shelves or plummet into the clearance bin.
Apply Gretzky’s quote to that ideology and you start to see it a different way. Every single idea that’s executed with passion and good intent is a hit. The key word there is “executed�, a shot that has been taken.
The internet and media has brought metrics into the forefront and created a false set of standards that all of us compare our businesses to. If you don’t get a million unique hits or a million sign-ups your website is a failure. Bullshit.
If your website is an idea scribbled on a post-it note, then it’s a failure/missed shot, simply because you didn’t make the attempt to the hit the net.
No matter how small you have to start or how little you have to work with, attempting the shot as soon as possible should be your goal.
As you’ve probably learned, it’s impossible to predict the future and whether or not your shot will hit the net, but at least you’ll see how close you come to hitting it and be able to adjust your approach to turn on that goal light on the next attempt.