Big month for business mags

Business 2.0 - Dead!

As you all know, Business 2.0 was axed by Time, Inc. a month or so ago, right when my subscription expired. To my surprise, another issue arrived in my mailbox today, labeled “Collector’s Item: Our Final Issue”.

Entrepreneur - Young Millionaires I picked up my first issue of B2.0 back in September 2002, and until subscribing last year, had rushed to the newsstand each and every month for a copy. The art direction started to go down the drain back in ’05, but it was still one of the best reads for young go getters. So I’d recommend picking up this “final” issue. (Rambo was resurrected, so it wouldn’t be mad to imagine this mag coming back down the road as a 3.0)

Next, we’ve got Entrepreneur magazine. This month’s issue is the only one I buy throughout the year (sorry, not interested in 50,000 different franchises every issue). This is their annual Young Millionaires issue. The Jakes from Threadless finally made the list, which you can read for free online. I couldn’t read any deeper than the names; don’t want to ruin re-reading the print issue with envy 10,000 times.

Somehow ‘typo’ just doesn’t say it

NSFP (not safe for print)

56 pt bold headline

Favicons: A new marketing trend?

Favicons

A little over a month or so ago, CSS Remix launched a new version of their css gallery. One addition to the new direction was a “Promote Yourself” section with a couple rows of favicons. We tried to purchase one of these spots, but missed out on the row before the price started increasing. This was the first time I’ve seen anything like this.

It seems to be a growing trend, mainly in the gallery sector of sites, but I can see this taking off on blogs (at the footer of every blog post) and many other websites.

I think CSS Remix was first in the game, but now you have CMS Showcase, Design Snack, and I’m sure many others, jumping on board.

Does anyone else see this compact Million Dollar Homepage approach taking off?

Entreprenews of the Week

27 Tips for Building a Kick-Ass Blog
You may think you’re a know-it-all when it comes to blogging at times, we sure as hell do, but these tips will help you realize how little your ego should be when you skip some of the simplest, most important steps.

Thirty-Five Minutes to Riches
Jack Bauer only has 35 minutes on the clock. He’s piss-poor broke. Which of these does he do?

The Top 15 Free SEO Tools
Free is nice. We like free. We also like acronyms. What are the odds?

What Do You Do When A Commenter Just Isn’t Hearing You?
You’ve done it before. You quickly scan an article and in less than a few seconds you already know how you’re going to tell the author how she hasn’t the slightest clue what she’s talking about. This is how you deal with evil commenters like that, besides Douche Baggiing them of course.

All Publicity Isn’t As Good As It Used To Be.
The king of publicity — and the cucaracha — sheds some light on the exposure we all so desire and it’s shortcomings.

How the perfect marketing plan would work
Something that many of us should write in the early stages of our business planning, but few do, this guide is the perfect starting point to the perfect marketing plan.

NorthxEast is Up For Sale! … and About Getting Ready to Sell
Collis has decided to put North X East up for grabs. If you have over $5,000 lying around, 1) Hire a financial advisor, or 2) Buy this website.

The Anatomy of Humor 6: “A guy walks into a bar . . .”
You thought you’ve heard all the “guy walks into a bar jokes”? Not a chance.

Your Last Lecture

This went popular on Digg a few hours ago, but it still deserves the attention of everyone that’s yet to see it.

A professor, weeks away from death, recently shared his last lecture. One of his quotes mentioned in the video really got to me:

“Experience is what you get when you don’t get what you want.”

Watch this short video a few times, and appreciate all you have while you still have it.

We love mint

mint

For those of you who that payed attention to TechCrunch 20 40, mint needs no introduction. mint walked away with the $50,000 prize and a boat load of publicity producing enough traffic to make their servers beg for mercy. With everything back up and running, I signed up for an account and gave it a test run. Despite all the buzz and hype I have to say I’m still very impressed.

The return of the commenters

The second PWNAGE from CollegeHumor.

Let’s play a little branding game

Most small businesses would define branding as the identity by which their company is recognized and all of the items it’s associated with, whether that be an advertisement, business card, voicemail message, etc… This would be correct by definition. But when it comes to owning something with your brand, many b-schools, books, and articles don’t touch on that.

By owning an object, I mean a physical object, colour, saying, sound, style, phrase, shape, packaging, texture, or anything that you could uniquely call your own. Something that people can identify, relate to, and instantly associate with your brand.

Below, you’ll find 9 examples of brand ownership from the past and present, without the brand. See if you can name the brand behind each item and post your numbered guesses in the comments.

Note: You have to click on number 5 to hear the audio clue.

1 2
3 4
5 6
7 8
9 10

These examples are pretty easy. Of course, all of the companies behind these brands are massive compared to our small businesses, but that doesn’t mean we shouldn’t try and create a branding object to call our own. It’s actually much simpler for an entrepreneur to find a unique object to own because of our market size and chanches are, our competition lacks any sense of branding insight.

I’ll post the brand behind each of the objects tomorrow. Until then, see if you can go 10 for 10.

You young go getters got pretty close, with 9 out of 10, but that last one may not have been as distinctive a palette as I thought. Here are the correct answers.

1) Fender, 2) Corona, 3) Tiffany’s, 4) Kanye West, 5) MSN Messenger, 6) Mary Kay, 7) Rolling Stones, 8) Swingline, 9) Altoids, 10) Kodak.

5 biz tips to kick off your Monday

Zhang Xin - CEO of Soho

Zhang Xin is one of the most powerful real estate divas in China. The CEO of Soho recently shared these 5 business tips with the WSJ…

  1. Believe you’re the most privileged person for being in the right place at the right time.
  2. Enjoy competition; there is always plenty.
  3. Enjoy a healthy dose of insecurity; always try harder.
  4. Never think too much about wealth, It’s a means for advancing civilization.
  5. Go to bed early.

There you have it, all it takes to be a real estate mogul in modern day China. Now go to bed!

Entreprenews of the Week

Rally Legend And Young Son Killed
Another superstar lost. Such a shame.

Some pictures from the Chicago Threadless Store opening…
One of the largest web-based businesses have given the brick-and-mortar approach a try. Their retail store and angle is as unique as their online platform.

NxE’s Fifty Most Influential Bloggers
Yeah, you’ve probably already seen this. But for the handful that haven’t, Collis and his team deserve the plug for putting together one of the best looking lists in a long time.

Google Reader Theme 1.2
Google, hire these people! If only any of your other apps looked half as good as this.

10 Overrated Business Books (and What to Read Instead)
If you’ve gone to b-school or plan to at any point, you’ve probably seen a few of these dated books. The recommended reads will save you the trouble of trying to digest Jack Welch’s old-school approaches.

Can you see the irony here?
It feels good to make fun of advertisers every now and then. Just point and laugh.

Hidden Beer Fridge Perfect For Work
The last agency I worked for had a retro fridge converted into a beer keg in the conference room. This fridge would have saved me the trip.

Strengthening Your Appeal towards VC’s and Angel Investors
Whether you need it now or later, capital can be pretty tough to acquire nowadays. This is a good starter guide for startups.

Kevin Carroll quote
The author of “Rules of the Red Rubber Ball”, an excellent quick read if I may say so, shares an insightful quote on Brand Autopsy.

Brian Dettmer: Book Autopsies
The details and precision of these are mind-blowing. I can’t imagine having the patience to craft one of these masterpieces. Unbelievable.

LonelyBloggers.com - Are you a lonely blogger?
We’ve got dating sites for seniors, prison inmates, and nerds…….heck, why not bloggers?

on cartooning
Hugh shares 45 lessons learned since he first created his cartoon on the back of business cards, celebrating his 10th anniversary.