Anyone can come up with a solution, whether you consider yourself creative or not. But a key without a lock is useless as is a lock without a key.
If ever there were a secret to business success and productivity, this would be it: state the problem you believe you’re trying to solve in the form of a question before you even consider looking for an answer/solution. It may take several, dozens, or hundreds of questions until you find the right one. At some point that question will replicate the sound of a light bulb being turned on.
I’ve said it before and I’ll say it again, it’s much easier to find something if you know what you’re looking for.
Whether your problem is finding the type of business you’d like to start or creating a healthier diet plan, the solutions to those problems must begin with questions.
Remember that annoying person at the end of the conference table in your meetings? Mike or Mary would continuously ask questions, some “stupid”, some straight-forward, some brilliant. Looking back at that meeting, the huge trap they referred to as their mouth was responsible for pushing everyone in new directions and really made us think before suggesting “let’s make a website for it” or “let’s put one of those giant inflatable gorillas on the roof”.
If your question was “how can we get the attention of passerbys?” a giant inflatable gorilla on the roof could be the answer. But chances are the initial question was something to the effect of “why are sales so low?”. Continuously rephrasing that initial question will eventually lead to the heart of the problem and the solutions will present themselves on a buffet platter.




Who’s the cat that won’t cop out, when there’s danger all about? YGG. Right On! They say this cat YGG is a bad mother… SHUT YOUR MOUTH! 


