When you think about companies or organizations that have succeeded in branding themselves well - with a logo or a symbol or maybe even a commercial that sticks in your head, what comes to mind? I’m sure we are familiar with the swoosh from Nike, the Apple logo, the Golden Arches for McDonald’s. But recently, another public eye giant has stepped onto the courts…

LeBron James. And yes, the last sentence was full of puns.

LeBron “The One” James. The 24 year old basketball wunderkind who has made leaps and bounds from a young age at doing things well. We know he dominates on the basketball court as part of the Cavaliers but did you know that he has been a force to be reckoned with in the personal branding world? LeBron has taken full control of how his image is seen by people around the world. He understands that he has alot of influence through corporate endorsements and decided to create his own path to secure his dream of becoming the first billion dollar sports brand.

Yes, billion dollar.

Check out this video interview from 60 Minutes which gives us some insight into the thinking of the branding smart guy.