Favicons: A new marketing trend?

September 24, 2007  |  By Travis  |  Entreprenews   

Favicons

A little over a month or so ago, CSS Remix launched a new version of their css gallery. One addition to the new direction was a “Promote Yourself” section with a couple rows of favicons. We tried to purchase one of these spots, but missed out on the row before the price started increasing. This was the first time I’ve seen anything like this.

It seems to be a growing trend, mainly in the gallery sector of sites, but I can see this taking off on blogs (at the footer of every blog post) and many other websites.

I think CSS Remix was first in the game, but now you have CMS Showcase, Design Snack, and I’m sure many others, jumping on board.

Does anyone else see this compact Million Dollar Homepage approach taking off?

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Travis
About the author, Travis
One of the original members at YGG, Travis became a partner back in 2006. He's responsible for all the creative and mischief you see before you.

6 Comments

  1. Holger said on September 25, 2007   

    And don´t forget logopond.com. They offer a favicon for 10$/month

  2. Travis said on September 25, 2007   

    Ahh, yes. Logopond. Can you see anyone outside of galleries deploying these?

  3. Deron Sizemore said on September 25, 2007   

    Seems like a cool idea if you ask me. Right after the blog post would be a nice spot or anywhere in a sidebar maybe.

    You could potentially charge less for a spot but make more money because a favicon doesn’t take up much space, so although you’re maybe only charging 5 bucks a month or something, if you have 80 icons (4 rows of 20) that’d be 400 bucks a month. Not to bad. Of course, that supposing you had enough people interested in spending even 5 bucks a month for a small icon and it might be far stretched that you get 80 people wanting to, but you get my point.

  4. Satish said on September 25, 2007   

    It could theoretically make more money in that sense, but I don’t think it would be as effective (or effective at all) as ads. I mean, what exposure and clicks through would I actually get through a 16×16 favicon in a row of 100 others?

    Neat idea, but not practical.

  5. Eric said on September 25, 2007   

    One word. Merp.

  6. Sorin said on April 5, 2009   

    Hello,
    Where i can find a plugin to show favicon ads?

    Thanks

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