Donate your Coke Reward Points to charity
January 26, 2007
I came across a pretty cool idea on Advertising for Peanuts. They plugged a blog called Donate Your Coke Rewards. The idea behind it is that anyone can e-mail the codes they get in their Coke bottle caps to Stu Thompson, the person behind this website. He then combines all the points he receives, cashes them in for a Coke prize, and donates it to a needy child at St. Jude Children’s Research Hospital.
If you were to try to do the same just with your own points, you’d develop a serious addiction to caffeine with all the Coke you’d have to drink. But with hundreds or thousands of people sending in a couple of codes every now and then, it can add up pretty quickly. Most of the time we just toss the cap out if it doesn’t win an instant prize, so simply typing the code into an e-mail in benefit of the hospital sounds like a pretty damn good idea to me.
This idea could be huge if a simple website was created that allowed you to enter a code for all of the latest promotions from the big junk food companies. It has a good story to help get some media attention and could really generate tons of gifts for numerous hospitals and charities.
I don’t see Stu’s contact information on his blog, but if you were to post a comment on any of his entries I’m sure he’d get back to you. If anyone would like to expand on the idea post a comment here and I can try to get in touch with Stu myself.
4 Comments
Aaron said on January 26, 2007...
really cool. I always thought it was useless but now maybe they can actually afford that xbox 360 that’s 5,000,000 points if everyone in the United States pools their points together.
I know I’ll email mine now when I get some.
SSM said on January 26, 2007...
I wonder if there is something in the rules of this points game that prevents such thing from happening. Then again, if Coke said they weren’t going to give him the items it would be the worst PR move since the Pinto.
Pat said on January 26, 2007...
You better check the rules. Commenter SSM is correct. The contest is (was much more so a year ago) set up so the top prizes can’t be achieved without major purchases of product by one individual. http://wwwdrinkchooselive.com
Travis said on January 26, 2007...
I just went through the terms of service on the contest’s site and found this:
5. Enrollees may not combine or transfer points with other Enrollees’ Accounts. Enrollees may not combine codes obtained by others for deposit into a single Enrollee’s account, nor transfer, sell, or otherwise dispose of codes in any manner in violation or attempted subversion of these Terms and Conditions. Any attempt to combine or transfer codes or points will result in disqualification from the Program and forfeiture of all points in any Enrollee’s Account.
That’s a very blurry rule. If I were to go out and get 4 codes and give them to a friend to enter under his account, why would there be anything wrong with that?
If he wanted to login to his account and transfer points to mine, thats a violation of the rules.
The only rule in the long document I read that would have any effect on this charitable cause, is that one person can enter only 10 codes per day. A very sneaky move that makes it almost impossible for one person to be able to enter all of their codes during the length of the contest.
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