Bet you didn’t see that

January 24, 2007

During the airing of an episode of the Iron Chef, a YouTuber was keen enough to TiVo the show. What he caught was a very sneaky play by McDonald’s. Many call it a miscue of an ad by the Food Network. Nah, this wasn’t a mistake. This was some good ‘ol subliminal advertising. Sneaky? Yes. Effective? Of course not.

If the corporate identity and tagline of McDonald’s trigger Pavlov’s salivation, your taste buds are dead and you need to get out more.

Here’s the sleaze in action:

This 1) makes me hate McDonald’s even more, 2) helps me understand why everyone thinks adfolk are the scum of the Earth.

5 Comments

  1. Eric said on January 24, 2007...

    Isn’t that ilegal? Highly ineffective and illegal?

  2. Travis said on January 24, 2007...

    Don’t know if its illegal, but its surely immoral.

    The video has just shy of 200,000 views, hopefully a McDonald’s rep steps up to the plate soon and denies any involvement confesses.

  3. Eric said on January 24, 2007...

    I thought they banned subliminal messaging like that. But of course, I have the same drug dealer on speed dial as Paula Abdul so you know I could just be trippin’.

  4. Aaron said on January 24, 2007...

    McDonalds is stupid anyway. I mean are the people that watch Iron Chef really the ones that go out and by a combo meal? You should do that on USA or something.

  5. Ben said on January 24, 2007...

    I highly doubt even McDonalds would even try something as stupid as this. First off, it’s highly illegal and both McDonalds and The Food Network would be in trouble. It’s more likely that another channel feed or something else came through and he just happened to get it on TiVo. It just happened to me a couple nights ago.

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