Your best investment is creativity — literally
November 15, 2006
An agency named teehan+lax has created a unique investment fund. They’ve purchased $49,672.90 worth of stock that they feel “have great user experiences�.
At the time of this writing the fund is worth $52,006.15; a gain of 4.7% over the past two weeks. Not only is it a remarkable gain, but in my opinion, it’s one of the safest investments available.
Their list of investments includes Apple, EA, Google, Jet Blue, Netflix, Nike, Progressive Insurance, RIM, Target, and Yahoo. All of which are some of the gutsiest companies out there.
teehan+lax’s strategy was based upon user experience, but if you want to generalize each of the companies, they’re creatively designed. If you look at each of their products, ad campaigns, packaging, and especially websites, you’ll see innovation and design far and ahead of the rest of the market.
I know a few more companies than can easily fall into this class of exceptional design, but I’d like to hear what you think. If you look around you, which companies do you think stand out creatively?
Mention as many as you see fit and we might end up with our own little YGG Creative Fund.
5 Comments
sarafina said on November 15, 2006...
Ikea and ING are two that stick out for me personally.
archiebolo said on November 15, 2006...
coke.
Travis said on November 15, 2006...
Those are both great suggestions.
Coke might be a tough bet because they have so many devisions that fluctuate.
Based upon product design, I would add Samsung to the list. They have the nicest looking lcd and hdtv’s out there, and are at the top of every techie’s wishlist.
Jon Lax said on November 15, 2006...
We looked at all those companies except Coke.
Ikea - Not publically traded. But met our criteria.
Samsung - Was heavily discussed but felt that they had nice industrial design but nothing in terms of UI innovation or Web based innvoation.
ING - Discussed as well but their Web sites suck.
Eric said on November 15, 2006...
Yeah their websites DO suck - they need help!
Thanks for stopping in Jon!
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