Social Media websites are so popular now that businesses are even competing on this platform to reach their target market online before their competitors. No one can deny the power of social media. Businesses have witnessed remarkable results. Conseq
uently, we also want a piece of it to increase our sales and enjoy more profits.
It all seems so nice, but it’s not so easy. You need to have access to right tools and you need to know how to use them correctly. Only then you can enjoy growth and success.
So, to make your life easy, we will talk about a few powerful social media sites that can bring a positive change in your life by making your business successful.
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Tagged: DIY, seo tips, social media, tips for entrepreneurs
Everyone is talking about social media these days. Those who haven’t begun to enjoy the benefits of it are more than willing to learn more about it, so they too can turn their start-up or small business into a stable and profitable business.
Jus
t like offline marketing, if you do something wrong in online marketing, you will ruin your business image. Plus, when it comes to online social media, bad news spreads like wildfire. So, if something goes wrong, you will become notorious all over the world before you even know it.
Are You Ready to Promote Your Brand on Social Media?
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Tagged: branding, clients, social media, tips for entrepreneurs
So, you’ve launched your small business, and now you’re ready to start growing a strong online presence. You enlist the services of an SEO company (or maybe you learn SEO and tackle the job yourself), and then, you wait. And you wait some more. Y
ou keep waiting. Then, you start losing your patience, and you consider pulling the plug on your SEO campaign.
But wait. Don’t ditch your SEO efforts just yet.
Look, I get that you want to see results as quickly as possible. We live in an instant satisfaction society, but that’s just not how SEO works. Good SEO takes time, and the key to getting results is sticking with proven SEO techniques for the long haul. In other words, you need to give your SEO efforts time to work.
So, why does SEO take time? Here are 5 reasons.
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Tagged: branding, DIY, seo tips, social media, tips for entrepreneurs
I can’t remember the last time a day went by without my coming across another article laying out the reasons businesses absolutely need to start Tweeting RIGHT NOW!!! Don’t get me wrong, I think Twitter can be a powerful tool for businesses, when
used properly. There are many companies that have used it to improve customer service, gain valuable feedback from their target audience, and even drive sales.
But the truth is Twitter isn’t for everybody, and not all businesses should be Tweeting. In fact, most companies I’ve seen on Twitter seem to be wasting their time.
Here are 5 reasons Twitter may not be right for your business.
- Is your target audience on Twitter?—The average Twitter user is in his mid 30s. Twitter users tend to be more computer savvy, and they often consist of smart phone owners who can stay connected on the go. Does that sound like your typical customer? Your audience may not be part of the Twitter-crazed demographic, which means that Tweeting would be a waste of your time. If you aren’t sure if your customers use Twitter, just ask them.
- You can’t be authentic—Twitter is all about connecting with people on a more personal level. That’s why celebrities have such huge followings; their fans want to get to know them better. Unfortunately, there are some companies out there that are unable or unwilling to use social media authentically. They have to guard every word they say for legal reasons, and it creates a poor experience for followers.
- You don’t have time to Tweet—Twitter is a real-time interactive conversation. You can’t just post something real quick and disappear. You have to be willing to take the time to engage your followers and to interact with them on a personal level. This can require several minutes or even an hour or more on some days. Do you really have the time for this?
- You view Twitter as a one-way marketing tool—Like I said, Twitter is a conversation. Last time I checked, it takes at least 2 people to have a conversation, unless, of course, you’re insane, but that’s a topic for another blog. Anyway, because Twitter is conversation-based, that means traditional one-way marketing messages don’t work. You can’t just send out advertising messages and expect your followers to respond. That’s not how it works. Engagement is the key to social media success.
- You can’t handle the criticism—Everyone is equal on Twitter. People get to voice their opinions, and sometimes, you might not like what others have to say. Here’s a tip: You don’t have to respond to every negative thing said about your company. Sometimes, it’s best to let others defend you. And if you can’t handle criticism, Twitter (and all social media) just isn’t for you.
Does your company Tweet? Have you seen any benefits from it?
Tagged: consumers to clients, seo tips, social media, twitter for business
i ” width=”200″ height=”300″ />YGG readers! Before we get back to the much awaited business blogging we have an interview that you WILL NOT want to miss. Â Intro to Shama Kabani, President of the Marketing Zen Group and suitably named one of the 10 Most Influential and Powerful Women in Social Media. Â The Marketing Zen Group is a full-service online Marketing firm who specializes in turning clicks into clients. Â Check out Shama’s own Web TV show “Shama TV” as she gives you tips and tricks to come out on top of the Social Media game. Â Here is our YGG interview with Shama Kabani and check back for our review of her newly released book, The Zen of Social Media Marketing.
We know you’re a “Young Go Getterâ€, but so our readers know, how old are you?
25 in 2 WEEKS! I’m celebrating in Las Vegas. Okay…okay – I am speaking in Las Vegas around my birthday so I figured we might as well mix business with pleasure!
Can you tell us the quick history about yourself, and what drives you to succeed?
Well, I run The Marketing Zen Group – a full service digital marketing firm based in Dallas with a staff of 20. My background is in academia – as I studied social networking in graduate school at UT Austin. I am driven by a sense of wanting to give back to the world – whether it is teaching social media marketing to business owners or hiring talented folks to grow our company. Right now, it gives me great pleasure that our business sustains 20 families and supports a global clientele.
We know you are a younggogetter, but I am sure there is more to you than that. What are some other jobs you have done prior to you current one or new projects you are currently working on?
Today I am an author and run a digital marketing firm, but before that I ran a coaching practice. Prior to that, I was in graduate school getting a degree in Organizational Communication.
Adversely, what has been your biggest vice?
I have 2 big vices. Chocolate and books! This is what I spend most of my money on. = )
What can we expect next from the talented Shama Kabani in the near future?
TV? I do love shooting my web TV show – Shama.Tv. Right now I am enjoying doing both – building my company and my personal brand. I am definitely going to continue to speak, and I am hoping to write more books. Writing The Zen of Social Media Marketing has been SUCH a surreal and rewarding feeling.
Everyone starts to feel burnt out on a project every now and then. What do you do to keep yourself motivated and focused?
That is an excellent question! Believe it or not – I read! I love reading historical fiction to recharge. I also love hanging out with my family and playing with my dog Snoopy (the office mascot!).
Can you give us three tools that you use every single day to make your life as a younggogetter more efficient, productive, and fun?
My three favorite tools are: The Kindle, Skype, and Outlook. The Kindle allows me to tote around multiple books – especially when my speaking engagements have me traveling cross country. Skype allows me to keep in touch with all our employees across the globe. I can’t imagine a better tool for communication! Outlook keeps me organized! I know it is a bit more old school than Gmail – but I still think it is a very valuable tool.
What is your favourite quote?
When you get to the end of all the light you know, and it’s time to step into the darkness of the unknown, faith is knowing that one of two things shall happen: either you will be given something solid to stand on, or you will be taught how to fly.” - Edward Teller
And last but not least, if you could give one piece of advice to fellow Young Go Getters, what would it be?
Be OPEN! So many times I see Young Go Getters who keep trying their hand at one thing because someone told them that is how you make money or because that is what they “studied†for. You have to be open to where life takes you and then make the best of it.
Tagged: interview, social media, success
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