I’ve been encompassed by the workings of an online business since the beginning of this year. While developing this business and trying to understand the different facets of doing business online, I’ve learned the inside secrets of pricing, sales, shipping, and support.
That last step, support, isn’t just what Dell provides when you’re having trouble with you’re new computer. It’s what every e-commerce business, and pretty much any business, must provide to acquire and maintain customers.
Buy.com seems to have missed their support class. In an exchange of e-mails between a customer who was short-changed 100 blank CDRs he’d ordered, Buy.com begins each pre-formatted response with the title of this post and brings the conflict no nearer a solution.
Read the ridiculous e-mail exchange at The Consumerist.
This is what happens when you let robots run your company. Damn you robots.
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