During the airing of an episode of the Iron Chef, a YouTuber was keen enough to TiVo the show. What he caught was a very sneaky play by McDonald’s. Many call it a miscue of an ad by the Food Network. Nah, this wasn’t a mistake. This was some good ‘ol subliminal advertising. Sneaky? Yes. Effective? Of course not.
If the corporate identity and tagline of McDonald’s trigger Pavlov’s salivation, your taste buds are dead and you need to get out more.
Here’s the sleaze in action:
This 1) makes me hate McDonald’s even more, 2) helps me understand why everyone thinks adfolk are the scum of the Earth.