When you invest a lot of time and energy into a project you make yourself vulnerable. Vulnerable to sucking. Not you yourself, but your work.
And when you get that “are we done yet� feeling, chances are your work sucks. But don’t worry, there’s an easy way to find out.
1. If your work is visual hold up a picture of it. If it’s descriptive, read aloud what it’s about.
2. Ask yourself, “does this suck?�
3. If you said no, you’ve just lied to yourself.
4. Show your work to a complete stranger and ask them whether or not they like it. Chances are they’ll reassure you how much it sucks.
No need to fret. There’s a simple way to fix your suckiness. I present two examples of viral marketing. If your idea is more like the second example, it sucks. If it’s more like the first, good job kiddo.
Example 1 – Tea Partay
Example 2 – Bazooka Bubble Gum
To cut example 2 some slack, it was posted 11 days after example 1. That’s one way to explain why the first example has 1500% more views than the second—or my sarcasm isn’t thick enough in this paragraph to emphasize the point I’m trying to make.
So kids, if your work is more Bazooka than Tea Partay, admit it sucks and start over. Take a break before you do though, and throw yourself a Tea Partay, homies.
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