While browsing through some different cover performances on YouTube I came across a girl named ReoRae. She’s a hidden surprise based in the UK. Most of her videos only have a few thousand views, while her first video has managed just under 20,000; far from impressive stats on a site like YouTube.
After watching and listening to her seven videos, and waiting for the goosebumps on my arms to subside, I wondered how such a beautiful and powerful voice could not be a gigantic act in the music scene.
Understandably, there are thousands of different sites, publications, and platforms out there to absorb—which entertainment labels have always tried to do—but it’s never been easier.
People like ReoRae fall into the cracks of YouTube, Myspace, sites like them, and can be really difficult to spot at times. These are the types of people that we should always be looking for. Imagine how many e-mails the most popular girl on Myspace or the music era dancer on YouTube get per day. Thousands and thousands. Imagine how many ReoRae gets per day. A handful at most.
Where am I going with this? I think there’s a lot of opportunity in all of the different platforms that have arisen in the past couple of years. Blogs, social sites, video sites, etc… make it really easy for anyone to highlight what makes them great and unique.
If you’re looking for a web designer you can search through technorati, 9rules, and the link love on different blogs to easily find someone in your area, get an idea of their attitude through their blog entries, and see samples of their work.
If you’re looking for a business partner you can search through YGG, Mind Petals, YE, and all the business blogs and quickly make a shortlist without a headhunter by your side.
Let the anthropologist in you go wild and keep your eyes open for talent. There are plenty of ReoRae’s out there looking for the right person to work with.
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