YGG is HOT

Who’s the cat that won’t cop out, when there’s danger all about? YGG. Right On! They say this cat YGG is a bad mother… SHUT YOUR MOUTH!

We signed up for that ReviewMe program way back when and never got an offer. They finally update our Alexa and Technorati rankings, BOOM!, we’re in the same league as Shaft. That would be of course if Shaft were number 3 on Today’s Best list, but he’s not, now is he?

Alright, that’s the end of me trying to tie an era before my time into this egotistical post.

So we’re going to give this a try and see how it works out. You’ll see a couple review posts popping up over the next week or so. We’ll let you know they’re reviews so it’s not shady or anything.

Some people don’t mind these posts, others hate them. To the latter, can you speak a bit louder? We can’t hear you over the sound of a handful of one dollar bills fanning by our ears. ;)

How to lose a customer with the least amount of effort

1) Don’t provide any telephone support

2) When they’re forced to use chat support in their browser, make them wait for 45 minutes to acknowledge their presence

3) Make sure the support rep can barely understand English and is fluent in copying and pasting prewritten responses

4) If you can’t help the customer, blame others and make them call them

5) If your customer manages to find a phone number for the company, make sure every employee in the office refuses to help them, directs them to the chat support that they already wasted half their morning on, and refuse to refund a single cent from the monthly fee they were charged only two days ago

6) Celebrate the loss of a customer and see the effectiveness of blogging in how quickly the true face of your company is shared with the public.

Thank you Reseller Zoom, really, I appreciate all your support. MediaTemple, here I come.

For future search result optimization and those that missed the subject of my anger, let’s throw in an alternative title, “6 reasons why you should never use Reseller Zoom”.

SkinnyCorp CommunityNext Video

A big thanks to Guy for getting his hands on this video. I’ve spoken about Threadless before and is their show stealing presentation at the CommunityNext conference a few weeks back.

Top 10 Motivational Songs for Entrepreneurs

I had composed this list a few weeks ago. As a sign of what’s to come with copyright enforcement, every single video I had bookmarked has been yanked off of YouTube since then. Hopefully these will last at least a few days.

This list ranges from the 70s to present day, and each song that made the list was ranked by it’s lyrics, energy, and memorability.

Pamela over at Escape from Cubicle Nation had created a list of her top entrepreneurial songs back in October, and surprisingly enough, I chose 10 different songs than her.

Please feel free to suggest other songs that you find motivating in the comments and maybe we’ll put a second version of this list together down the road.

A few of the music videos were not available, so some of them are either the original music with a homemade video, or a re-recorded version.

Anyways, here are the Top 10 Motivational Songs for Entrepreneurs:

Dreamhost bites the dust

Looks like Dreamhost has taken a dive for over 5 hours. Ouch.

This available Entreprenews post brought to you in part by MediaTemple hosting (mt)

Would you like a bag for that Declaration of Independence?

Michael Sparks was shopping in a thrift store in Nashville last March. He noticed a “yellowed, shellacked, rolled-up document”. Upon asking the clerk “how much?”, the clerk labeled it $2.48.

Through a little research online Michael learned that the old document he bought happened to be 1 of 200 official copies of the Declaration of Independence commissioned by John Quincy Adams in 1820.

The document is up for auction on March 22nd with an opening bid of $125,000 and is expected to go for at least twice that.

When asked to comment, the clerk that sold the Declaration continuously smacked himself in the face.

UPDATE: What would the best community app be like?

Design Meltdown mentioned an appllication yesterday that was new to me. It’s called Community Server and seems to be heading in the direction that my original post stated.

Community Server is a content management system that allows you to combine blogs, forums, photo galleries, file sharing, Wikis, etc… What makes it different from Joomla and the other popular CMS apps is the way everything is integrated. It features a single login and the navigation and style stay consistent across the site.

Telligent is the name of the company behind the app and they have quite a few large clients using it: Xbox Forums, MSDN, The Hive, and BET.

Unlike WordPress, Vanilla, and the other popular platforms, Community Server is built on ASP .NET, not php and mySQL. That alone might make it difficult for it to reach a larger audience.

A few of the sites Design Meltdown mentioned that use CS were quite nice. BlogMailr, FX Best Practices, and Channel 9, integrate a blog, forum, and other sections, somewhat seamlessly.

So why haven’t I spent the past several hours planning for YGG’s conversion? A few reasons.

The Great “Garage Start-Up” Myth

In the new March issue of Fast Company brothers Dan & Chip Health kick off a new column “exploring how and why ideas succeed or fail” with a great read called The Myth About Creation Myths. (You need to be a subscriber to read the whole story online, or purchase a copy at your local newsstand)

…Or keep reading below for a short summary of the article and one man’s viewpoint on the subject.

This first article for the new column is focusing on “the power and perils of a great backstory.” Using examples of iconic start-ups like Apple and YouTube, the Heath brothers explain why we love a great story… even more than the truth.

We all know the stories, we dream about them at night when we drift off to Entrepreneur la-la land. A place where we fantasize of the days when we too will be the heroes who triumphed over great odds… but just how great were the odds for Apple and YouTube? Over time stories become greater and greater, but was Apple started by two geeks in a garage?… or by two high-level programmers at some of the biggest tech companies of the time?

As for YouTube…
“Consider two of the founders of YouTube, Steve Chen and Chad Hurley. Both cut their teeth at PayPal-in fact, Hurley was one of PayPal’s first employees and even designed its logo. (He is also the son-in-law of James Clark, who founded Netscape and Silicon Graphics.) Top-tier venture-capital firms were calling them, offering money, counsel, and connections, within months of launch. That’s not quite as uplifting as hearing that twentysomething buddies created a cool site to swap videos with friends.”

Do Text Link Ads really work?

We have just sold our fourth TLA and I wanted to see if they’ve benefited the advertisers in SEO. The easiest way to test that is to search on MSN’s Live Search (link:www.thedomain.com) for the sites linking to each of the advertiser’s domains.

First up, H&R Block (Tax Software). This is a gigantic company so there are obviously tons of sites linking to it. Surprisingly enough, Mike Rundle’s Business Logs (9rules) shows up on page 10 of the results, Mind Petals page 11, Tyler Cruz and YGG on page 12. Not too shabby for such a large company.

Next, Levenger (Briefcases). YGG shows up on page 4 along with Innovation Zen and just after Shmula. Pretty impressive.

Third, Safe-T-Water (portable water filter bottle). We are the third from the top of the first page. The first being GoBackpacking which features Safe-T-Water via TLA as well.

Last, Franchise Gator (Work at Home Opportunities!). TLA sold this ad less than an hour ago, so we obviously don’t show up in the results yet. But other bloggers like Yaro Starak (page 1) and Mind Petals (page 9) do, thanks to Text Link Ads.

For the larger of the four companies, H&R and Levenger, someone would’ve noticed that their search results weren’t accurate and/or not too many sites were linking to them. In steps TLA.

For the smaller two, Safe-T-Water and Franchise Gator, TLA seems to be an easy way to get larger sites to link to them and in the end, improve their PageRank.

When it comes to Text Link Ads effect on search results and keyword relevancy, a simple search on Google is the ultimate test.

VW goes the extra mile

I wonder how many times that headline’s been used before?

Anyways, I was having a conversation with a fellow young go getter well into the morning last night. We are both interested in creating an advertising agency at some point down the road, and have different directions we’d like to take them.

That discussion triggered a memory of a campaign from last year for Volkswagen. For anyone that hasn’t seen the spots for VDubs Rock, they were offering a First Act guitar with the purchase of a new VW. The custom guitar was made to match your vehicle and you could connect the guitar to your car stereo and play it wherever you wish.

Until seeing some pictures on rm116 yesterday, I hadn’t seen any detailed pics or known of anyone personally that received one of the guitars.

Through a little more digging on Flickr I found quite a few pics that focus on the details of the guitar and the box it arrived in.