If you’ve ever read an issue of Business 2.0 chances are you’ve heard of Om Malik. He was a regular writer who still occasionally drops by the magazine. He’s now established himself in the world of blogs with his baby called GigaOM. If you have any interest in the web biz, technology, or big moolah, GigaOM is right at the top of the must read list. That’s why we love Om and his Giga.

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When’s the last time you went skating or played a little hockey? It’s been much too long for me. Are you a good skater? Have a mean wrist shot?

It’s nice every now and then to go out with your buddies, play a little shinny and feel that crisp air in your throat as you speed past Tony the turtle.

We all know a Tony, or Tonya. In fact, you might be a Tony. He or she’s the person that’s always active, doesn’t show any hesitation in life, but once they finish lacing up their skates and walk towards the ice, something kicks in.

Those butterflies should get two for unsportsmanlike conduct. Tony steps on the ice and in a split second is as stiff as a board.

That my friends is fear. Chances are Tony fell on his ass once or twice before. He didn’t like it. So he’s now afraid to try anything that might reintroduce his rear and the ice.

For the rest of his life, Tony will be the Frankenstein in your group that cautiously two-steps on ice, or what he calls “skates�.

What should Tony do? Simply fall down. Over and over. Try to stop like the pros, skate backwards, crossover, jump, duck—all the things he wouldn’t do before because he was afraid.

Trying new things will help him see what he was doing wrong and right. It can only make him a better skater.

Imagine how many times the pros have fallen. Thousands. That’s how they learned what does and doesn’t work for them and refine their approach from there on out.

Are you a Tony or a Tonya? Falling on ice and failing in business is the most important thing you can do.

The new Sony Bravia spot debuted today in an explosive fashion. (Sorry for that one). Known for their blockbuster approach (balls), Fallon has once again gone all out to tie color and Sony Bravia together.

A few on-site videos snuck onto the net a couple months ago when the piece was being shot, but the blogosphere has anxiously awaited the final production. Well here it is.

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What better way to share our admiration of Kineda than to name her site today’s SWL? Kineda is the source for pop culture and an eccentric approach to blogging. It’s stunning design alone should make this site a daily destination for everyone. That’s why we love Kineda, and Kineda.

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Scott Adams may not be a household name, but his creation, Dilbert, is adored in offices worldwide. The Dilbert Blog is a personal outpost for Scott where he shares the emotionally inspiring stories of his life. We love this blog as millions of others do as well for making us laugh, cry, and think every day. Click here to visit this site.