Microsoft has been playing catch-up in most of their undertakings. They seem to enjoy the strategy of waiting until someone else is successful and then trying to steal market share away from them. They’re trying to outsmart the iPod with the Zune, and now they’re trying outdo YouTube with a site they call Soapbox.
Online video has been the craze for the past year and will only get bigger over the next few years. YouTube has dominated the scene so far and become the hot spot for just about any pop culture clip.
Soapbox was mentioned in the media a couple weeks ago and I decided to apply for an invite into the beta test. I just received the invite, put the site to test and here’s what I think.
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