The Origin of Brands by Al and Laura Ries, is the book I’m reading at the moment. One of the chapters I just finished talked about convergence and how all the major media companies said 5 and 10 years ago that TV would be interactive.
You’d be able to check your e-mail, host meetings, have shows and movies suggested, change the camera in focus, communicate with others watching the show, etc… Many of which are available but as a whole have failed miserably at revolutionizing the “boob tubeâ€?.
The closest we’ve come to such an interactive experience is TiVo, allowing us to record shows without requiring tapes or media, skipping commercials, and finding somewhat relevant content. Still a far leap from what the big boys said would be available in this day and age.
I think there are some obvious clues that hint as to what television will be like several years from now. The three that I see most important are YouTube, obviously, Pandora, and StumbleUpon’s Video app.
Here are a few attributes of those sites that when combined, dare I say converged, paint a pretty accurate picture of the future of television in my opinion.
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