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Internet & Tech: Web 2.0 thought
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I've been seriously thinking and researching an idea I have for an Internet company. That has a very creative revenue model (No advertising)and built on web 2.0. What are your thoughts? Is there something like this that exists?
Here is a brief look:
THE PITCH:
An interactive buzz network. Allows individuals to freely buzz on a local, regional, global level in a 'web 2.0' structure. The site would cover a range of demographics to world wide topics. Groups and individuals will be able to have an account on the site which will be a recording of their buzzings. People especially the youth can be able to keep track of what is happening on a local and personalized level. It's about what is happening and sharing of experiences from those who have first hand.Refer to it as a full interactive word of mouth network, because:
People will be able to educate about events, services, music, products, etc.
We provide tools that make it easier to share information.
People can study how, where, and when opinions are being shared.
Listening and responding to supporters, detractors, and neutrals.These are some of the basic elements of WOM that incorporates into the site. WOM will be encouraged and faciliated.
More importantly, the site is about staying connected with your community/crowd through its buzzings.
TARGET:
Initially aiming for the most opininated and talkative crowd. But the site is open to all who have something to say, especially professionals and influentials. We want to most of all attract groups of individuals and organizations from world communities.BUSINESS MODEL:
WOM replaces advertising. Businesses can be a featured buzz, pay to facilitate a positive WOM strategy for the business on a particular subject or discussion, all users can use audio and video for a low fee, businesses pay to become front page buzz. All subscription-based services except audio and video. -
Web 2.0 is the next big bubble... Get in, cash out, and leave while you can. The key is to do it swiftly.
I am going to do something as well, and am leaning towards something that would compete with eBay... It will be along the lines of a social networking system focusing on marketplace/classifieds.
I have also been thinking about a peer to peer marketplace . To sell your stuff, you would download a simple daemon, fill out the listing information, and then let buyers browse the network of sellers. I'm not sure of a revenue model though... Maybe since it's a "hybrid" P2P system you could charge $1 per listing to have it indexed. Overhead costs would be almost nill...
Then again, maybe a combination of the two... Offer both P2P and online listings (online listings would be $2, versus P2P at $1). There would be no final value fees, etc.. I'm not sure, like you Darius... I have to do more brainstorming.
My original idea was just for another social networking site, but there are already so many out there, and there really isn't a good revenue model.
Just throwing out some ideas that I have.
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Darius, it looks like your post updated while I was posting mine (or maybe I didn't see the whole thing?)...
I am trying to grasp your concept... Would it be like a social networking site, or simply a site that has news about what certain groups are doing (posted by the groups themselves)? About the revenue model - what do you mean by facilitating a positive WOM campaign? Would that be along the lines of Dell paying PC Magazine to post positive reviews, or what?
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Yeah there are so many social networks, which got me thinking, create a social network with a purpose not just a niche. Fill in the blank: a ____ social network, type of thing.
I think the best revenue model for any web 2.0 would be integrete it with the purpose of the site, which where I got my ideas for WOM replacing advertising. The site itself will become a marketing channel, then getting businesses to exclusively use that channel. It all works within itself.
With the knowledge and imagination of WOM that I have, I believe I could really implement this effectively. The only thing I need to do is build a stronger foundation.
[quote]Would it be like a social networking site, or simply a site that has news about what certain groups are doing (posted by the groups themselves)? About the revenue model - what do you mean by facilitating a positive WOM campaign? Would that be along the lines of Dell paying PC Magazine to post positive reviews, or what?[/quote]
Just now saw this post after i just posted.
Its a site of individuals, mainly, and groups. Its not about yourself but that is recommended. Its based around peoples communities and experiences. Communities as in the happenings, news like on a local level, pertaining to a certain community or crowd, but not formal/conventional news. A way to keep track of the buzz. Experiences/opinion is about an experience with a certain something, which can range from a product, service, or whatever, its about encouraging word of mouth.
Positive WOM (word of mouth) campaign is WOMMA terminology, it means doing an ethical WOM campaign. Major media kinda stays out. So people like PC Magazine will have no influence, only real people and real talk, its what the customer says. And its not about reviewing, its discussing, creating a dialogue not a monologue.
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On the whole it sounds like something I'd use, for example to promote [url=www.rogueconnect.com]Rogue [/url] via WOM. Just a couple of things though (forgive me if you've explained already, i'm at work so my attention span is.. ummm...)
- How specifically would it be Web 2.0 (i.e what would the structure be?)
- What would set it apart from a forum (such as this one for example,) where people can have discussions?The revenue model sounds like it could work... :)
Again, sorry if i'm just slow... :)
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