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General Business: The "Super Slick Interface"

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    • CommentAuthorrdewey
    • CommentTimeMay 2nd 2007 edited
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    I would say 50% of Google's success was their blank UI (i.e. nothing but the search bar). Why haven't other's leveraged this same technique to try and out-do other established competitors in other areas?

    I can think of one area this could be applied to - P2P marketplaces. Make the service free and without registration, and remove everything but the search bar on the homepage. Input what you want into the search bar and see a list of items (with the option to narrow down by category). Conversely, use the same search bar to input something that you want to sell and click "sell", which would automatically generate a list of recommended placement categories and a suggested price.

    What would you apply the super-slick-UI technique to?

    • CommentAuthorAudarius
    • CommentTimeMay 2nd 2007 edited
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    I agree. Although there is something that's missing. I'm guessing the other 50% is the results that are produced.

    Once you apply the UI then you have to work the backend to make sure the user gets what he/she requested.

    I suppose this is really good for P2P marketplace.

    I would apply the UI to pharmaceutical and consumer products. I'm pretty sure this is highly requested information and for buying/location.

    I have a lot of ideas for this.

    • CommentAuthorrdewey
    • CommentTimeMay 4th 2007
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    Yeah - the other 50% would be the actual results / benefit. The pharmaceutical area is pretty interesting.

    For P2P marketplaces, I was thinking of auction-based or fixed-price services. If you dramatically reduce the amount of friction that current P2P platforms contain, you'll get at least a few sellers trying it out. I guess the problem here is that less friction could mean more fraud.

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      CommentAuthorTravis
    • CommentTimeMay 5th 2007
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    One P2P marketplace, albeit illegal in most countries, that used the Google minimalistic approach is The Pirate Bay. Simply Hired has been pretty successful with similar UI.

    I could name dozens of other sites that happened to strip their homepages down after Google took off, but that would take quite a bit of thinking, and it's late damnit! :)

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