Think that business is as easy as having a great product and getting the word out that you have it? Sure it helps to have a great product, and you’d never sell it without putting it in the front of your target market – but what happens …

I read an interesting article in the Wall Street Journal this morning about power tool maker Stihl shunning mass merchants, and not quietly. The most recent advertising campaign by Stihl has a headline that reads “Rated number one by a leading consumer magazine, and it’s not sold at Lowe’s or The Home Depotâ€?. Wow. …