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What is the “blog of the future”?

 

Robert Scoble

He’s got the appropriate geek-brand tees, the classic nerd specs, and is followed by thousands of technology junkies. Shouldn’t that classify him as an ideal person for defining the future of blogs? Not a chance.

We love Scoble. Really. He’s interviewed plenty of people we wish we could have, and could probably address Steve Jobs as just Steve, and not feel sorry or inferior.

But his latest video rant from a few days back, makes me feel a little uncomfortable. When asked by Matt Mullenweg, creator of WordPress, what the “blog of the future” would be like, Scoble essentially defined what most creative blogs are already.

I won’t quote some of his key points, CenterNetworks has already done that. You can watch the video for yourself. What I will say is, Scobleizer is far from an innovative, creative, unique, blog. It’s as straight-out-of-the-box as you can get. That’s not his fault. He’s a techie, not a creative. That’s not to say his content isn’t good, just the presentation of it. He’s just the wrong person for the job of defining the future of blogging.

There are a handful of bloggers I can think of, that should have a say on the “blog of the future”, and I’ve sent an email to each of them asking for their opinion.

Until any of them reply, I ask what you think the “blog of the future” is and who should have the ultimate say in it’s direction?

  • http://www.younggogetter.com Eric

    TechCrunch, Seth Godin, ProBlogger of course, and the people at 9rules are the first that come to mind for me. Yeah, I’d listen to what they have to say about the future of blogs.

  • http://www.younggogetter.com/members/Eric/ Eric

    TechCrunch, Seth Godin, ProBlogger of course, and the people at 9rules are the first that come to mind for me. Yeah, I’d listen to what they have to say about the future of blogs.

  • http://www.skanwar.com Satish

    Like anything else in Web 2.0 and today’s Internet, nobody should have the ultimate say in its direction… and nobody will. It will be the accumulation of inputs of the *community* and moves in the ‘right direction” by some of the big guns (that Eric just mentioned) that will ultimately determine the blog of the future.

    Scoble still has my respect, and I agree with what you said about why he isn’t in fact the best person to be defining it. But he took his shot at it, and *shrug* whatever, it’s what it is for what his knowledge allows.

    Looking forward to some of those insights from the guys you contacted.

  • http://www.skanwar.com Satish

    Like anything else in Web 2.0 and today’s Internet, nobody should have the ultimate say in its direction… and nobody will. It will be the accumulation of inputs of the *community* and moves in the ‘right direction” by some of the big guns (that Eric just mentioned) that will ultimately determine the blog of the future.

    Scoble still has my respect, and I agree with what you said about why he isn’t in fact the best person to be defining it. But he took his shot at it, and *shrug* whatever, it’s what it is for what his knowledge allows.

    Looking forward to some of those insights from the guys you contacted.

  • http://scobleizer.com Robert Scoble

    I saw the headline and thought that I’d be seeing a real visionary blog here. But, no, you don’t even have ANYTHING I talked about. So, my “blog of the future” is ahead of anything I’ve seen here.

    Interesting that you, instead of putting your own ideas forward, saw fit to make fun of mine.

    That says volumes about what kind of innovator you are.

  • http://scobleizer.com Robert Scoble

    I saw the headline and thought that I’d be seeing a real visionary blog here. But, no, you don’t even have ANYTHING I talked about. So, my “blog of the future” is ahead of anything I’ve seen here.

    Interesting that you, instead of putting your own ideas forward, saw fit to make fun of mine.

    That says volumes about what kind of innovator you are.

  • http://www.imagekind.com Travis Young

    I never hear anyone talking technically about blogs as what they truly are - Content Management Systems that focus on publishing articles - and thus I don’t hear a lot of talk about the future of this functionality in that context either.

    Everything Robert’s BOTF idealizes is here, just maybe not as quick and easy to implement as he might like. Plugins abound, standards are a mainstay, and content is more usefully indexed than most everything else on the internet.

    So, what can the BOTF do that it doesn’t already? Well, for starters it can become a CMS for the rest of all the popular media one might choose to integrate. Video, audio, images, text, -heck, why not some apps? Why is there a photoblog format, and why is it different from a podcast format? What would would we see when just about any blog could be a fully featured media outlet, with the ability to create many different types of content, with many different authors, users (community) and many different uses. Monetizing features built right in for e-commerce, subscriptions, ad management.

    It seems to me like so many companies are building different versions of the same thing, while ignoring the clamor for a great all-in-one solution. Right now type-pad seems to be moving in that direction. Criticism comes from folks like Travis and Eric of YGG because they have masterfully combined several of these functions into one site themselves and it looks and feels cohesive. But what if they didn’t have to use 3 (or more) different backend interfaces along with some clever PHP (I’m guessing here) to tie it all together? And there’s probably more to be said in this context as well.

  • http://www.imagekind.com Travis Young

    I never hear anyone talking technically about blogs as what they truly are - Content Management Systems that focus on publishing articles - and thus I don’t hear a lot of talk about the future of this functionality in that context either.

    Everything Robert’s BOTF idealizes is here, just maybe not as quick and easy to implement as he might like. Plugins abound, standards are a mainstay, and content is more usefully indexed than most everything else on the internet.

    So, what can the BOTF do that it doesn’t already? Well, for starters it can become a CMS for the rest of all the popular media one might choose to integrate. Video, audio, images, text, -heck, why not some apps? Why is there a photoblog format, and why is it different from a podcast format? What would would we see when just about any blog could be a fully featured media outlet, with the ability to create many different types of content, with many different authors, users (community) and many different uses. Monetizing features built right in for e-commerce, subscriptions, ad management.

    It seems to me like so many companies are building different versions of the same thing, while ignoring the clamor for a great all-in-one solution. Right now type-pad seems to be moving in that direction. Criticism comes from folks like Travis and Eric of YGG because they have masterfully combined several of these functions into one site themselves and it looks and feels cohesive. But what if they didn’t have to use 3 (or more) different backend interfaces along with some clever PHP (I’m guessing here) to tie it all together? And there’s probably more to be said in this context as well.

  • http://www.imagekind.com Travis Young

    OK I meant to use Movable-Type as my example for folks moving in the right direction from my POV. Just my fingers hammering out something different from my brain.

  • http://www.imagekind.com Travis Young

    OK I meant to use Movable-Type as my example for folks moving in the right direction from my POV. Just my fingers hammering out something different from my brain.

  • Szombat

    I think today there are many fragments of mediums out there which can be combined and published as a coherent thing but it takes skill just like publishing and maintaining did before blogging platforms arrived. It was possible to post frequently even in a bloglike format but the Blog is the wide spreed and widely adopted format of it now with many social rituals attached to it. And not because “technology has arrived”. Sure without those opensource blog engines we wouldnt even talk about this, but it was the people. The fact that humans are social beings. So bloging is like a great beach with millions of chattering seagulls.
    I think that other media types like photo, video and stuff is different in its nature. Communicating with words is the common way and everybody cope with it:) communicating with moving or with still images is different and even if the platforms are given theres lot more blogs than vlogs now and even if it becomes more simple in the future it will not change dramatically. Everybody have thoughts and have some intension to share them but not everybody is an exhibitionist to invite others to actually see her/him. So I think that its not really depends on the technology and the reach of the technology in terms of what can be published and how instead its how technology affects our (offline) life. What themes will we mostly talk/communicate about and which ways will support this communication the most. I think mankind have produced enough fart videos for centuries… but for instance video messages from Africa would have greater effect than the pure facts that we aware of.

  • Szombat

    I think today there are many fragments of mediums out there which can be combined and published as a coherent thing but it takes skill just like publishing and maintaining did before blogging platforms arrived. It was possible to post frequently even in a bloglike format but the Blog is the wide spreed and widely adopted format of it now with many social rituals attached to it. And not because “technology has arrived”. Sure without those opensource blog engines we wouldnt even talk about this, but it was the people. The fact that humans are social beings. So bloging is like a great beach with millions of chattering seagulls.
    I think that other media types like photo, video and stuff is different in its nature. Communicating with words is the common way and everybody cope with it:) communicating with moving or with still images is different and even if the platforms are given theres lot more blogs than vlogs now and even if it becomes more simple in the future it will not change dramatically. Everybody have thoughts and have some intension to share them but not everybody is an exhibitionist to invite others to actually see her/him. So I think that its not really depends on the technology and the reach of the technology in terms of what can be published and how instead its how technology affects our (offline) life. What themes will we mostly talk/communicate about and which ways will support this communication the most. I think mankind have produced enough fart videos for centuries… but for instance video messages from Africa would have greater effect than the pure facts that we aware of.

  • http://www.younggogetter.com/2007/09/11/blog-of-the-future-collis-neil-seth-myself/ Blog of the Future - Collis, Neil, Seth, Myself — Young Go Getter

    [...] shared my disappointment with Scoble’s prediction as to the future direction of blogs, a week ago. He didn’t take too nicely to my critique of [...]

  • michael pastor

    there won’t be blogs in the future. essentially, if you have something to say, the people who know and care will be able to read it/find it/link it/share it without a specific platform needed

  • michael pastor

    there won’t be blogs in the future. essentially, if you have something to say, the people who know and care will be able to read it/find it/link it/share it without a specific platform needed

  • http://www.matnewton.com Mat

    Am still trying to figure out what people read Scoble’s blog

    For mine it’s woeful

  • http://www.matnewton.com Mat

    Am still trying to figure out what people read Scoble’s blog

    For mine it’s woeful

  • Cheryle Gagnon

    Learning to use communication in any format (such as blogging) goes
    way back to grammar school when your teacher(s) taught you how to
    write a letter… BRIEF, SINCERE, CORRECT SPELLING OF WORDS,
    PROPER USE OF GRAMMAR, INTERESTING, AND ABOVE ALL
    POLITE. If you have a natural sense of humor, USE IT!

    Cheryle Gagnon

  • Cheryle Gagnon

    Learning to use communication in any format (such as blogging) goes
    way back to grammar school when your teacher(s) taught you how to
    write a letter… BRIEF, SINCERE, CORRECT SPELLING OF WORDS,
    PROPER USE OF GRAMMAR, INTERESTING, AND ABOVE ALL
    POLITE. If you have a natural sense of humor, USE IT!

    Cheryle Gagnon

  • Quincy Martin

    rcpalybbkonmy0s6

  • Quincy Martin

    rcpalybbkonmy0s6

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