We only want to see the biggest crashes or the biggest landings. Edgecraft. We don’t want to see how they give the trick a dozen tries and just miss, or how they walk through the line to figure out the run.

It’s the same with business. The public only cares about the big hits and big misses. If you try and fake the tricks everyone will see it and you’ll make a fool of yourself. So it should be all or nothing.

Make your business a triple backflip. And if you fail, it’ll be a helluva mislanding; a story and lesson you’ll have for the rest of your life.

If you bail out on the trick, you’ll safely land on your knees, but no one will ever remember it or watch it on a highlight or bloopers reel.