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May 08, 2007

“No, you may not”

Posted in: Articles

I know most of you are Seth Godin subscribers already, but for those of you who aren’t, I wanted to point out this post…

“May I help you?” is almost a useless thing to say.

If you want to end a conversation with a teenager, just ask, ‘How was school today?’

If you want to end a conversation with a customer, just ask if you can help. Instead, ask, ‘can I get you a hot drink?’ or ‘what’s the worst thing about your insurance company?’ or ‘one slice or two?’

We all know it’s a bull shit thing to ask, so why do people still say it? Habit? How do you open it up to customers?


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