Donate your Coke Reward Points to charity

I came across a pretty cool idea on Advertising for Peanuts. They plugged a blog called Donate Your Coke Rewards. The idea behind it is that anyone can e-mail the codes they get in their Coke bottle caps to Stu Thompson, the person behind this website. He then combines all the points he receives, cashes them in for a Coke prize, and donates it to a needy child at St. Jude Children’s Research Hospital.

If you were to try to do the same just with your own points, you’d develop a serious addiction to caffeine with all the Coke you’d have to drink. But with hundreds or thousands of people sending in a couple of codes every now and then, it can add up pretty quickly. Most of the time we just toss the cap out if it doesn’t win an instant prize, so simply typing the code into an e-mail in benefit of the hospital sounds like a pretty damn good idea to me.

This idea could be huge if a simple website was created that allowed you to enter a code for all of the latest promotions from the big junk food companies. It has a good story to help get some media attention and could really generate tons of gifts for numerous hospitals and charities.

I don’t see Stu’s contact information on his blog, but if you were to post a comment on any of his entries I’m sure he’d get back to you. If anyone would like to expand on the idea post a comment here and I can try to get in touch with Stu myself.