The inspirational story of Threadless

Like thousands of others, I’m a self-proclaimed Threadless addict. Over the past year I probably mentioned them a couple dozen times. If you haven’t heard of them, take a look at their website before you read any further.

Instead of retelling their story, I’ll let two of their owners do it themselves in a video clip I just stumbled upon.

How Threadless began and operates each day is as inspirational a story as you can get. If you’re looking for a role-model or attitude to imitate, Threadless is the best, as many universities who study them will tell you as well.

Please don’t watch this video and decide that you want to open an online t-shirt shop, because there’s no question, you’ll fail. You can’t clone what they’ve done in their industry, or expect to produce and sell a product that you’ve never designed for or worked with.

But you can learn from the community they’ve created around a business, the laid back nature of the Threadless brand, and how they’ve created a work environment that resembles a playground.