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November 15, 2006

Your best investment is creativity — literally

Posted in: Articles

An agency named teehan+lax has created a unique investment fund. They’ve purchased $49,672.90 worth of stock that they feel “have great user experiences�.

At the time of this writing the fund is worth $52,006.15; a gain of 4.7% over the past two weeks. Not only is it a remarkable gain, but in my opinion, it’s one of the safest investments available.

Their list of investments includes Apple, EA, Google, Jet Blue, Netflix, Nike, Progressive Insurance, RIM, Target, and Yahoo. All of which are some of the gutsiest companies out there.

teehan+lax’s strategy was based upon user experience, but if you want to generalize each of the companies, they’re creatively designed. If you look at each of their products, ad campaigns, packaging, and especially websites, you’ll see innovation and design far and ahead of the rest of the market.

I know a few more companies than can easily fall into this class of exceptional design, but I’d like to hear what you think. If you look around you, which companies do you think stand out creatively?

Mention as many as you see fit and we might end up with our own little YGG Creative Fund.

Here’s the teehan+lax UX fund.


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