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1. •  
     CommentAuthorEric
   • CommentTimeOct 16th 2006

    
   I don't know where this came from, but I was thinking about that million dollar homepage guy that sold off pixels and how that was a fad that came and went very quickly.
   
   What if you did something similar to that, but instead of just selling the space online, you get a big ass van and people submit graphics to you that are suitable for the space they bought on the van. When it's all said and done you have a van plastered with ads/urls. I think it'd get press, not to mention extra exposure from the van being out and about.
   
   I know it's a stupid idea, but stupid ideas are sometimes very lucrative. Perhaps 1 pixel would be equivelent to 5 square inches on the van. I'm just winging this off the top of my head, so bare with me.
   
   What do you think?Instinct is a virtue
2. •  
     CommentAuthorSSM
   • CommentTimeOct 16th 2006 edited

    
   You know, thats about crazy enough to work. It's a lot like what sponsors do, but how often do you see those on the racecars ont he road? From a marketing standpoint it could generate a lot of buzz.
   
   Would there be an expiration time for the urls/ads? Also, how is this much different from the tracks that drive around with a billboard on a trailer?
   
   Hell, I'd be more than willing to network partner up with you on this one and hit the West Michigan demographic. And actually, WMichigan is a huge test market to see if new ideas have a chance because of how conservative people are here. If West Mich people adapt many people will.Win $5 at DuctFuct.com.
3. •  
     CommentAuthorEric
   • CommentTimeOct 16th 2006

    
   I'm going to give it some more thought at lunch and come back with a clear head. I think it's crazy enough to work too.
   
   BTW - the difference is the buzz.Instinct is a virtue
4. •  
     CommentAuthorTravis
   • CommentTimeOct 16th 2006

    
   Smash my viper tried to go that direction but went half pixels half car and wound up failing miserably. They tried it with a building too and that went no where.
   
   Pixels on any medium after the MDHP is beating a dead horse. Take the vehicle platform and advertising and think of a unique approach for you to rake in the dough.The Ad Feed - The first, best, and only advertising aggregator
5. •  
     CommentAuthorSSM
   • CommentTimeOct 16th 2006 edited

    
   Regarding your "the difference is the buzz" - It sparked a thought.
   
   Perhaps the surface intention shows that someone is selling space on their vehicle for ads. But underlying is the buzz intention, hopefully mainstream buzz, that could be generated for the van selling space. Making an enourmous amount of impressions off of something so simple. It'd be a high enough impression count to warrant a higher price per square inch on the van.
   
   Also, in regards to pricing. I would think some spots on the van would have to be worth plenty more than others. Obviously the roof is seen the least and the rear is seen the most when driving. Plus the rear gets added exposure at stop lights and such.
   
   Haha, I'm actually starting to rationalize this idea Eric. Probably the same thing YouTube kids were thinking.Win $5 at DuctFuct.com.
6. •  
     CommentAuthorSSM
   • CommentTimeOct 16th 2006

    
   smash my viper?...wow thats stupid. They didnt even give their biggest constributor (2000pixels) a spot on the pixel page. Wonder why they failed. Oh and who wants to ruin a Viper? Nobody really hates those.
   
   I agree that pixel sites are dead and stupid. Makes me laugh cuz there was a guy on YE about a month ago who was asking how to promote his pixel site and about 1000 people replied w/ not so nice remarks about pixel sites.Win $5 at DuctFuct.com.
7. •  
     CommentAuthorkineda
   • CommentTimeOct 16th 2006

    
   This is similar to the million dollar facade project: http://www.kineda.com/?p=984
   
   Except it was for a building instead of a car.Kineda - Entertainment, Pop Culture, and Lifestyle
8. •  
     CommentAuthorSSM
   • CommentTimeOct 16th 2006

    
   Dang that building snagged some pretty big names.Win $5 at DuctFuct.com.
9. •  
     CommentAuthorEric
   • CommentTimeOct 16th 2006

    
   That's exactly what i'm talking about. I don't think that the smash my viper thing is anything like this. And when I mentioned pixels, that wasn't really the basis, that was just a way of comparing what I wanted to do with something else that sparked buzz and sold out SOLELY on buzz.
   
   What if PS3 gets to put a demo system in the back and the van gets parked in Pike Place market in Seattle and you can try the new PS3 for free. What if that gets XBOX wanting to buy into it, etc. etc.
   
   I think it's buzzworthy and if you work it right, it could generate the necessary buzz to command attention from the big boys at a premium price.
   
   I'm thinking it needs to be scheduled to tour the US, or at least have a van on each coast, touring its respective area. Network with other entrepreneurs or interested parties in different cities and have a schedule of appearences starting in Seattle, then portland, then San Francisco, etc. etc. - photos of the van will be taken and posted in front of special monuments. The list goes on.
   
   Hey it's just an idea, I think it's just wild enough to work if it's played right.Instinct is a virtue
10. •  
      CommentAuthorAudarius
    • CommentTimeOct 16th 2006

     
    Something like this?
    
    http://www.themilliondollaradvan.com/
    
    I believe this is done by the member Artdrops at YE and here
11. •  
      CommentAuthorEric
    • CommentTimeOct 16th 2006

     
    LOL - Dammit! OK, scrap it.Instinct is a virtue
12. •  
      CommentAuthorSSM
    • CommentTimeOct 16th 2006 edited

     
    Eric - I wouldnt scrap it yet. Competition isnt bad, esp considering the way he is putting his stuff together. He's just selling a sticker spot for $99. That would never attract the amount of attention you are looking to grasp. He's not looking for any BIG players. He's looking to get rich quick off of his idea. He's not lookint to tour the US, and I doubt he's actually trying to generate buzz when all he wants is your $99. He has zero ads so far. I wouldnt even consider him competition at this point.
    
    Hell, its worth the cost of start up to give it a try considering your start up is...a cheap van and a domain name.Win $5 at DuctFuct.com.
13. •  
      CommentAuthorEric
    • CommentTimeOct 16th 2006

     
    Yeah...You're right. He is actually planning on driving from Philidelphia to LA (or something like that) and take pictures along the way. Again, the key is buzz, and his website and 6" stickers are hardly buzzworthy, and how would any big player get to take part when all they get is a 6" sticker?Instinct is a virtue
14. •  
      CommentAuthorSSM
    • CommentTimeOct 16th 2006

     
    Exactly, dont give up yet. I like the idea, a lot for some reason. Also, if you've ever read "ArtDrops" stuff...his first attempt at making a million dollars was to sell sketches of what you sent him for $45 or something like that. He thought he'd be able to sell 10,000 in one year. That right there, is your get rich quick competition.Win $5 at DuctFuct.com.
15. •  
      CommentAuthorEric
    • CommentTimeOct 16th 2006

     
    True true...I think the idea needs something extra...something to make it a bit more buzzworthy...Instinct is a virtue
16. •  
      CommentAuthorSSM
    • CommentTimeOct 16th 2006

     
    Actually after further thought, I bet you can get the van covered and domain covered. I am sure godaddy.com would gladly buy a spot to cover a domain cost.Win $5 at DuctFuct.com.
17. •  
      CommentAuthorEric
    • CommentTimeOct 16th 2006

     
    Yeah I already thought you could probably get the van donated, or at least have one loaned to you (if the decal is removable).Instinct is a virtue
18. •  
      CommentAuthorJason G
    • CommentTimeOct 16th 2006

     
    Here is another stupid idea to add on to Eric’s stupid Idea, only kidding, you know I got nothing but luv for you guys.
    
    
    Anyway, why don’t you look at displaying web address or something similar to this page, http://www.go2web20.net/ add there logo and web address? Go where the real money is VC’s of the web. Tell them you will give them a spot on your van with there log and web address and for an extra few bucks, add there mantra or something that really stands out, other than there logo.
19. •  
      CommentAuthorartdrops
    • CommentTimeOct 18th 2006

     
    Hey Guys, don't beat up on my ideas because you had the same one. You should be thinking "hey great minds think alike" lol
    Anyway, just to answer a few questions - no this is not a get rich quick scheme because the van can't hold enough $99 Vinyls Decals (not just "stickers") to make a milion. I know this. You speak of Buzz - we'll this site was specifically made to create buzz for the real site coming shortly -- www.theadvans.com where many people can get involved and make some money.
    You better believe i'm fishing for some big name advertisers and yes I am rethinking the 6" ad. It will probably be more like for every 6" the cost is $99 so customers may get larger ads if they so choose.
    I know the van will create buzz, news coverage, turn heads and stand out quite well. I am a graphic designer by profession so I will be able to create these ads easily or accept their pre-made ads, so the van will look AWESOME!
    By the way the 10,000 portraits was more of a challenge and to hand draw 10,000 is no easy process, I dare any other artist to try it.www.artdrops.com
20. •  
      CommentAuthorartdrops
    • CommentTimeOct 18th 2006

     
    By the way, collaborations are not totally out of the picture. Let me know?www.artdrops.com
21. •  
      CommentAuthorEric
    • CommentTimeOct 18th 2006

     

    Posted By: artdropsHey Guys, don't beat up on my ideas because you had the same one. You should be thinking "hey great minds think alike" lol
    Anyway, just to answer a few questions - no this is not a get rich quick scheme because the van can't hold enough $99 Vinyls Decals (not just "stickers") to make a milion. I know this. You speak of Buzz - we'll this site was specifically made to create buzz for the real site coming shortly -- www.theadvans.com where many people can get involved and make some money.
    You better believe i'm fishing for some big name advertisers and yes I am rethinking the 6" ad. It will probably be more like for every 6" the cost is $99 so customers may get larger ads if they so choose.
    I know the van will create buzz, news coverage, turn heads and stand out quite well. I am a graphic designer by profession so I will be able to create these ads easily or accept their pre-made ads, so the van will look AWESOME!
    By the way the 10,000 portraits was more of a challenge and to hand draw 10,000 is no easy process, I dare any other artist to try it.www.artdrops.com

    Good idea making bigger presences available on the vans. I just can't see any big names being enticed to use 6" stickers. Maybe you could approach PS3, like I had mentioned before, and let them setup a demo in the van while you travel around and let people use it. I don't know...just a thought!Instinct is a virtue
22. •  
      CommentAuthorSSM
    • CommentTimeOct 18th 2006

     
    If PS3 were landed, they would want the whole van to themselves I would assume.Win $5 at DuctFuct.com.
23. •  
      CommentAuthorEric
    • CommentTimeOct 18th 2006

     
    Probably true...Instinct is a virtue
24. •  
      CommentAuthorTravis
    • CommentTimeOct 18th 2006 edited

     
    There are two reasons why Million Dollar Homepage worked.
    
    1) The call to action was simply clicking on an ad. This led to further information on the company/offering.
    
    2) The gigantic traffic numbers made it a good investment for search engine optimization.
    
    Those two features were the only reasons MDHP suceeded, and the exact reasons why I don't think that model applied to a vehicle would work.
    
    You'd be much better off if you took something like what Rethink did with buttons and apply that to a vehicle. It's interactive and creates a call to action.
    
    Tease people with a picture that they may think is funny or nude or whatnot, but relates to the advertiser's business cards/stickers/buttons that are covering it up. Pull a few cover-ups off yourself, and park the truck in high-traffic areas. The buttons will be gone in no time and the revealed message behind them will be much more impactful than a tiny square logo next to thousands of others.The Ad Feed - The first, best, and only advertising aggregator
25. •  
      CommentAuthorartdrops
    • CommentTimeOct 18th 2006

     
    Travis, that is a decent idea as well but not really what I'm going for. I envision people all around the world (U.S. to start) submitting their van space for ads. They will post their ad space (vehicles) on the website - www.theadvans.com.
    Once this happens larger corporations will be able to pick and choose the areas in which to launch their ad van campaigns.
    The advertisers will choose ad size, amount of vehicles they wish to utilize for their campaign and the length of their campaign. The vehicle owners will have to show travel routes/ with population and other important info.
    When I thought of this MDHP really wasn't a factor in my plans. Yes the same advertisers that sign for the ad campaigns will be featured on the website with their links but not as pixel ads, just for promotional purposes.
    As far as ideas go many people said that the MDHP was a stupid idea and would never work, but look what happened. Never underestimate the power of an advertising niche. This just might work!www.artdrops.com
26. •  
      CommentAuthorartdrops
    • CommentTimeOct 18th 2006

     
    Eric - interested in teaming up with this idea? You sound like you have some good ideas and motivationwww.artdrops.com
27. •  
      CommentAuthorEric
    • CommentTimeOct 18th 2006

     

    Posted By: artdropsEric - interested in teaming up with this idea? You sound like you have some good ideas and motivationwww.artdrops.com

    So are you saying you're trying to get people from all over to donate their van's for ad space?Instinct is a virtue
28. •  
      CommentAuthorTravis
    • CommentTimeOct 18th 2006

     
    A lot of media houses give away a lease on a vehicle in return for covering it in a full body vinyl wrap. They've been doing it for several years but it hasn't really taken off. I think your idea to have people submit their vehicles and allow advertisers to pick and choose has some potential but might be a little too complicated. If you believe in it and are motivated not only by the money potential go for it.The Ad Feed - The first, best, and only advertising aggregator
29. •  
      CommentAuthorartdrops
    • CommentTimeOct 18th 2006 edited

     
    Yes, but are payed a percentage portion of the ad that will be placed on their vehicle. The Advans.com will work as a median between the advertiser and the ad space (vehicle owner) will be compensated for it. If we took a smaller percentage of every ad placed we would do very well. No, I'm not motivated by money only, i'm motivated more by industry, entrepreneurship and the thrill of running business'es. Taking them from idea to successful ventures. I think this buisness is a win/ win/ win situation for the advertiser, the vehicle owner (can help pay their car note) and me.www.artdrops.com
30. •  
      CommentAuthorKMulligan
    • CommentTimeOct 18th 2006

     
    Not to cause too much of a ruckus here...
    
    If I am a big name, wouldn't I rather put my ad on one of those large rolling advertisement cargo vans? We have several around town that have rotating signs that major advertisers use (Coke, etc.). Why pay for ads that may not be effective on a 'consumers' vehicle for a percentage of revenue. I'd rather my advertising dollars go toward something I -know- will be out on major roads during high traffic times.
    
    Just my 2 cents.
31. •  
      CommentAuthorartdrops
    • CommentTimeOct 18th 2006 edited

     
    You mean you would rather have an ad on ONE big van at ONE time instead of MANY vans EVERYWHERE for longer and probably cheaper, going to many high congested places and to their homes spreading word of mouth. My money would go to the MANY ad vans, really think about.www.artdrops.com
32. •  
      CommentAuthorKMulligan
    • CommentTimeOct 18th 2006

     
    But how do you guarantee the vans are in congested areas at specific times? You are relying on end users that donate their vans, rather than a business agreement. It may work, I don't know? I'm just pointing out you have competition. It is different, but still competition.
    
    And no, it isn't one van. It is an entire company worth of vans. I have no clue if they do multiple markets.
33. •  
      CommentAuthorartdrops
    • CommentTimeOct 18th 2006

     
    Oh, but there is a business agreement between me and the vehicle owner, definately. Think of it in a sense as this will become someones extra part time job with contractual obligations.www.artdrops.com
34. •  
      CommentAuthorEric
    • CommentTimeOct 18th 2006

     

    Posted By: artdropsYou mean you would rather have an ad on ONE big van at ONE time instead of MANY vans EVERYWHERE for longer and probably cheaper, going to many high congested places and to their homes spreading word of mouth. My money would go to the MANY ad vans, really think about.www.artdrops.com

    One big ad in one big city vs. 100 6" stickers in 100 different cities...no question, ONE BIG AD. You're losing me with the small stickers...If it were my business I'd be back to the drawing board on that one aspect. Other then that, as Travis said, with enough passion and drive it's got some potential.Instinct is a virtue
35. •  
      CommentAuthorartdrops
    • CommentTimeOct 18th 2006 edited

     
    Your losing what i said earlier. The 6" inch ads only pertained to my van and "The Million Dollar Ad Van.com". Remember when I said that this website is only to create a BUZZ about the true site www.theadvans.com - which does not have 6" ads. I think you just mixed them up a bit. Again no 6" inch ads.www.artdrops.com
36. •  
      CommentAuthorEric
    • CommentTimeOct 18th 2006

     

    Posted By: artdropsYour losing what i said earlier. The 6" inch ads only pertained to my van and "The Million Dollar Ad Van.com". Remember when I said that this website is only to create a BUZZ about the true site www.theadvans.com - which does not have 6" ads. I think you just mixed them up a bit. Again no 6" inch ads.www.artdrops.com

    Oh! I'm sorry, I missed that part! My apologies.Instinct is a virtue