A website is one of the best ways for you to get noticed when you operate a small business. It can help you to take your business to new heights and it can also help you to get new customers as well. If your business website is not the best that it can be however, then there are things that you can do to take things to that next level, and you would be surprised at how easy the whole thing can be. If you want to find out more then you can take a look below to get some top tips for your own website.
Don’t Fear the White Space
It helps to use a minimalistic design that actually utilises your design. This will help your content to be way more visible and it will also help you to stand out more on the page as well. If you are concerned because you believe that white space makes your site look unfinished then this is not the case at all, and if you use it effectively then it can really bring your site together. You may even find that it helps your customers to navigate around as well. If you are constantly trying to fill your white space with colour or even text that is not required then this can mean bad things for your business this is the last thing you need. Your customers will be distracted and it will make your site look far less professional.
Updating Your Site
Another thing that you have to do is keep your site up to date. If you do not update your site on a regular basis then this can cause you real problems. You may find that your site is not as secure as it could be and you may even find that you struggle to take advantage of the latest security protocols. This is especially the case if you have a WordPress site, so do keep that in mind. Of course, updating your site is not just about implementing the right security measures, because you also have to make sure that you update your content as well. If you do not make the effort to update your content on a regular basis then this will hurt your SEO and it will also mislead your customers as well. For example, if you have changed your company and no longer provide a certain service then you need to change your site to reflect this. If you don’t then this can cause you to look unprofessional, lazy and worst of all, uncaring about your customer base.
Blogs need to be interactive, to say the least. You really do have to implement links so that your site can be shared on social media and you also need to have a solid comment section as well. If you don’t have something like this then this can cause you real problems. For example, customers won’t be able to share their thoughts with you, point out information that is incorrect or anything else of the sort. You are also shutting off their engagement as well, and this is the last thing that you need. If you don’t want to have a comment section because you don’t want to have people commenting freely then you have nothing to worry about here, because you can install comment moderation software and this will make everything way easier for you to keep track of.
Highlight Your Own Values
If you have a website then you need to really pack a punch with your content. If you have an about us page then this is the best way for you to get this done. It helps to have a value section on this page, as this will show your customers what your company believes in and it will also help you to tell them about your morals as well. You don’t have to really go into a lot of detail here, but it can provide your customers with the valuable insight they need to trust in your company.
Your site should always be made with mobile users in mind. After all, mobile users now dominate the internet. Nearly every search is made by someone on a mobile, and laptops and desktops are a thing of the past. For this reason, when you are designing your site, you have to make sure that you create it with a mobile user in mind. The second version of your site should then be for desktop users. This will help you with your SEO and it will also help you to look way more professional as well. A lot of business owners make the mistake of forgetting about mobile website design and this is really the last thing that you need. You really need to welcome your users from all devices, and if you don’t have a responsive site or even a mobile version then you will be cutting yourself off from the majority of your customers.
Track Your Results
If you are not tracking your results right now then you are already making a huge mistake. It helps to use things like Google Analytics or even any other statistical measuring tool so that you can develop your site over a long period of time. This will help you to know how easily your customers are finding your pages and it will also help you to know if there is anything that needs to be changed. It helps to have this implemented on your blog as well. For example, if you know that your audience are far more interested in one blog post when compared to another then you may want to write on this topic more often. This is a great way for you to drive traffic to your site and you’d be surprised at how much this can help your business.
It’s a good idea for you to try and engage with the clients that you have now, and social media is a great way for you to do this. You can synchronise the content that you post onto your site with your social media page and you can also get way more traffic by doing this as well. If you want to save time then you should consider automating the whole process. This can really help it to become part of your syndication strategy and it can also save you a ton of money in marketing fees as well. After all, with the click of one button, you can reach out to a huge range of other sites and this can work wonders for you if you are a small business.
Watch Your Words
The most important work on your site is the content. If you are not going to write the content on your site yourself then you need to try and hire someone who can do the job properly. Try and give them a few ideas to work with and also try and guide them so that they can come up with the best possible result. If you do not want to invest a lot of money in your content then you may end up with a poor result and this is something that you will want to avoid. The main reason for this is because the website content that you have gives you the chance to really talk with your customers and it also gives you chance to connect with them as well. If you do not have great content then you can’t ever hope to do this efficiently, and this can have a huge impact on your business.
Focus on SEO
You really do have to make sure that you use your keywords effectively and you also need to utilise your title tags and even your URLs as well. This will help you to use your keywords well and it will also help search engines to find you as well. If you are concerned because you believe that SEO is expensive and it is also something that you cannot afford then this is completely understandable, but there are things that you can do to try and make the whole thing cheaper. For example, you could hire someone who specialises in small business SEO, or you could even try and handle the basics yourself before you go on to hire a professional to handle the more complex side of things.
Don’t Get Blocked
If you use poor quality SEO methods or if you try and cut corners when it comes to your SEO then this can cause you to experience a ton of issues and you may even find it hard to really stay on top of things. You may get your site blacklisted as well, and this could cost you your entire ranking. If you want to stop this then one thing that you can do is only use quality and trusted methods, while also making sure that you are taking into account the needs of your customers.