Mistakes happen every day. You take a wrong decision, and the company suddenly faces financial threats. Your marketing campaign failed to impress your audience, and you find yourself dealing with the consequences of a poor reputation. Even the most successful entrepreneurs admit that their paths are paved with failures. But failures don’t come alone. They bring valuable lessons with them, lessons that they can share with others, such as the following.
#1. Using Clichés Instead of Facts
When creating your content strategy, you need to do your research first. Your audience expects your content to be educational and informative about your industry sector. The last thing people want to read is a broad article using popular clichés to serve as a background for your keywords. Indeed, your SEO strategy is designed to showcase your experience and your professionalism. Consequently, an emerging company that focuses on marijuana SEO will be performing a keyword analysis that encompasses professional and technical terms such as those related to medical use to establish its reputation. Relying on clichés and broad facts for your SEO content will affect your brand rep.
#2. Being Too Afraid to Act
The trade sector illustrates perfectly a common issue for business owners: Fear. Indeed, the fear of taking calculated risks means that a lot of small businesses are stuck in loops and never fully embrace their growth potential. Similarly, the other side of the coin is greed. In the trading industry, greed is about taking more risks to earn more. You’ll find a very similar risk-taking behavior in the overall business world. Too many risks can cost you your company!
#3. Not Running Your Comm Through PR Experts
In 2005, Snapple decided to build a 25-foot ice pop caper to break the Guinness record and promote a new drink flavor. As visual stunts go, it was a brilliant plan, and it would have been a great idea if the ice pop hadn’t started to melt down. The result: Sticky pink water gushing down the streets, which was later called ‘disaster on a stick’ by the NBC News. The lesson here is that companies should leave promotional stunts to experienced PR agents.
#4. We Need an App for This
There was a time when businesses were keen to create apps, to encourage shopping, to display their catalog, or simply to introduce their team. The abundance of apps has generated app fatigue from the users. Most smartphone users have become wary of using apps that don’t always bring new functionality. Instead, the trend is to remove unnecessary apps from your devices.
#5. Jargonizing Everything
We get it. Each profession has its jargon. But your partners, suppliers, and clients may not share the tech jargon with you. It doesn’t mean people don’t understand what you say. But more often than now, too much jargon gets automatically filtered out. The more jargon you use, the more people think you don’t know what you’re talking about. So, don’t sound like an idiot and speak clearly to your audience.
Every decision impacts your business reputation. While there is still a lot of room for mistakes, hopefully, you now know better to avoid these deadly sins!