Comments on: Do You Know Who Your Customer Is? http://www.younggogetter.com/articles/do-you-know-who-your-customer-is A blog and forum community for helping entrepreneurs young at heart better their small businesses. Mon, 15 Mar 2010 04:00:29 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Monica http://www.younggogetter.com/articles/do-you-know-who-your-customer-is/comment-page-1#comment-20158 Monica Fri, 08 Feb 2008 15:23:50 +0000 http://www.younggogetter.com/2008/02/07/do-you-know-who-your-customer-is/#comment-20158 Dean, I'm glad to hear even smaller companies are doing customer profiling. It makes so much sense with a website because design signals so much to a web surfer. Appealing to your target customer's aesthetic is essential for getting them to stick around. Jay, I agree. Most major companies do a ton of marketing research to create profiles for different segments of their customers. I find it interesting that once you see the end product - the product's ad campaign - it's so obvious the type of person they are targeting. Thanks for the comments! Dean,

I’m glad to hear even smaller companies are doing customer profiling. It makes so much sense with a website because design signals so much to a web surfer. Appealing to your target customer’s aesthetic is essential for getting them to stick around.

Jay,

I agree. Most major companies do a ton of marketing research to create profiles for different segments of their customers. I find it interesting that once you see the end product – the product’s ad campaign – it’s so obvious the type of person they are targeting.

Thanks for the comments!

]]> By: Jay, writer MemberSpeed.com http://www.younggogetter.com/articles/do-you-know-who-your-customer-is/comment-page-1#comment-20155 Jay, writer MemberSpeed.com Fri, 08 Feb 2008 14:28:54 +0000 http://www.younggogetter.com/2008/02/07/do-you-know-who-your-customer-is/#comment-20155 It's important for companies to know their customers. Unfortunately, there are some businesses that don't really take the time to do customer profiling. They have yet to understand how such a method can help them reach their potential customers better. It can also help them in coming up with better campaigns, better marketing strategies and an overall improved attitude towards their customers. Of course, they would have to do proper research. A simple observation won't cut it. It’s important for companies to know their customers. Unfortunately, there are some businesses that don’t really take the time to do customer profiling. They have yet to understand how such a method can help them reach their potential customers better. It can also help them in coming up with better campaigns, better marketing strategies and an overall improved attitude towards their customers. Of course, they would have to do proper research. A simple observation won’t cut it.

]]> By: Dean Keipert http://www.younggogetter.com/articles/do-you-know-who-your-customer-is/comment-page-1#comment-20124 Dean Keipert Fri, 08 Feb 2008 01:25:42 +0000 http://www.younggogetter.com/2008/02/07/do-you-know-who-your-customer-is/#comment-20124 I agree with Monica. Having a much smaller target can get your huge benefits by allowing you to focus on reaching those people specifically. As the owner of a web development company, we are always creating visitor profiles for sites and the way we build the entire site is based on those profiles. Everything from the terms we use for navigation to the size and family of the font. Good article! I agree with Monica. Having a much smaller target can get your huge benefits by allowing you to focus on reaching those people specifically. As the owner of a web development company, we are always creating visitor profiles for sites and the way we build the entire site is based on those profiles. Everything from the terms we use for navigation to the size and family of the font.

Good article!

]]> By: Monica O'Brien http://www.younggogetter.com/articles/do-you-know-who-your-customer-is/comment-page-1#comment-20107 Monica O'Brien Thu, 07 Feb 2008 16:06:13 +0000 http://www.younggogetter.com/2008/02/07/do-you-know-who-your-customer-is/#comment-20107 Yes, it would be difficult to convince people my parents age they should listen to me about personal development, which is why I don't write for that age group. But my point was that I'm not just writing for an age group, I'm writing for a specific type of person too. I don't expect everyone between the ages of 20-29 to read my website - my target audience is much smaller than that. Thanks for the comment! Yes, it would be difficult to convince people my parents age they should listen to me about personal development, which is why I don’t write for that age group.

But my point was that I’m not just writing for an age group, I’m writing for a specific type of person too. I don’t expect everyone between the ages of 20-29 to read my website – my target audience is much smaller than that.

Thanks for the comment!

]]> By: Justin Nowak http://www.younggogetter.com/articles/do-you-know-who-your-customer-is/comment-page-1#comment-20104 Justin Nowak Thu, 07 Feb 2008 15:17:00 +0000 http://www.younggogetter.com/2008/02/07/do-you-know-who-your-customer-is/#comment-20104 True but that is natural, you will always relate better with people in and around your age. You wouldn't have a teen marketing to a senior. Good Article! True but that is natural, you will always relate better with people in and around your age.

You wouldn’t have a teen marketing to a senior.

Good Article!

]]> By: Dan Schawbel http://www.younggogetter.com/articles/do-you-know-who-your-customer-is/comment-page-1#comment-20103 Dan Schawbel Thu, 07 Feb 2008 14:52:24 +0000 http://www.younggogetter.com/2008/02/07/do-you-know-who-your-customer-is/#comment-20103 It's easier for you to speak to that audience because you are in that age bracket so you know what they are going through. It’s easier for you to speak to that audience because you are in that age bracket so you know what they are going through.

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