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Give and ye shall receive – the secret of being Dugg

August 14th, 2007 by Travis


Kevin by Thomas Hawk - Flickr

While writing a draft post on a wonderful Wordpress plugin, Gregarious — which really wasn’t going anywhere exciting or interesting (probably will remain a draft forever) — I thought about an experiment I’ve been trying for the past several days.

If you Google “make digg homepage“, you’ll see around 10.7 million results. Most of the articles focus on the type of content you should write, catchiness of headlines, adding Digg widgets…….and a bunch of other tips that mean @#!* all if you don’t have a lot of regular readers and/or Diggers.

This experiment I mentioned is based on one of these articles that made the Digg front page a few days ago. Only this time, the author actually seems to know what he’s talking about. Brett Borders of Copybrighter wrote a step-by-step guide, which can be traced back to a simpler version from THE HORSE’S MOUTH, Mr. Calacanis back in December of last year.

Only Brett went into much more detail and his version is a little more user-friendly for beginners.

The concept is simple, just like the title of this post, “give and ye shall receive”. If you do something for someone, most people will try to return the favour.

There are thousands and thousands of people that spend a good portion of their days submitting, voting, and controlling what goes popular on Digg. I’d have to think they do so primarily for a bit of an ego boost — feels great to have your name in the limelight — and it helps them stay on the edge of popular culture.

These are the people that you want to add as friends on Digg. You’ll want to start by following Brett’s first few steps in building your profile so you’re taken seriously, then you have to track down people that have a high submission to popular ratio in the categories that relate to your blog.

If you look in the Business category, click on the names of the members that submitted popular stories, see that they submit on a regular basis and have a good number of their stories made popular, add them as a friend.

The idea is to find as many of these people as you can, and develop a Digging relationship with them — platonic of course.

I won’t rephrase too much of Brett’s article, but that relationship means that you’ll want to check into Digg a couple times a day, and Digg every single one of the stories that your friends have submitted. (Click on “Submitted” under the “Friends’ Activity in 48hr” panel on the right side of the homepage) Also, comment on their submissions that you find interesting, or have a smart-ass remark for in mind.

They’ll notice your niceties and do the same for you. As a bonus, their friends that also know how to game Digg and like to help others out, will Digg your stories as well, thanks to that little green banner in the corner.

The more of these popular friends you add and whose stories you Digg, the better the odds of you making the homepage and seeing a good 15-30,000 new visitors hit your site.

Obviously, if what you’re submitting to Digg isn’t good content, you won’t go popular and will probably tarnish your Digging exchange with some of your friends. So only submit stuff that you’ve put a lot of work into and think has the legs and market to carry itself in a Digg category. Also, don’t be afraid to submit good stories outside of your blog. Helps develop your reputation.

Read Brett’s entire post over at Copybrighter and you’ll be well on your way.

Having only started to develop my network for a few days, I can already say that I have a dozen or so people who Digg every one of my submissions, and then get the trickle effect from each of their friends. Look out MediaTemple bandwidth overage bill, here we come!

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4 Responses to “Give and ye shall receive – the secret of being Dugg”

  1. Satish Says:

    Thanks for sharing that article – bookmarked the link for a good nighttime read.

    I’ve sometimes thought “damn that’s diggworthy” after writing something (like my blog post on what Steve Jobs and Paris Hilton have in common), but never see anything take off even when I follow some of those basic titling, submission, and content rules. I guess “who you know, not what you know” holds true once again…

    I’d say that a lot of this applies to blogs and commenting as well. It’s widely written about that the best way to increase readership/commenting is to go around and participate elsewhere in blogs/forums/events/etc.

  2. Travis Says:

    Great point Satish. I absolutely agree. Apply this methodology to blogging as well.

    If you only have 50 RSS subscribers and want 300, find 250 like-minded blogs, comment on all of their interesting posts, subscribe to their RSS, help them market their posts through social bookmarking sites, and contact the author every now and then to tell them how much you like their blog.

    If ever there were a surefire method, being nice would be it.

  3. Satish Says:

    I think that’ll be at the forefront of my strategy to enhance and grow my blog down the road. Things have been busy this Summer, but come the Fall timeframe I’ll be putting in the hours to make that a reality. I’ll start off by finding sayyyy about 100 like-minded blogs though ;)… just to give the whole thing a try.

  4. Jazmyn Says:

    hi nice post, i enjoyed it

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