It’s a term you’ll be excessively using for many years to come. But it’ll give you a break from Purple Cowing. What began as an article for Wired Magazine has become a best-selling book for Chris Anderson, a widely read blog, and a new way to explain why businesses succeed and fail. If you’re not on The Long Tail bandwagon yet, now’s the time to hop on board and share our elongated love.

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