Scott Ginsberg is “that guy with the nametag”. For the past six years he’s worn a nametag every single day. For anyone in the St. Louis area, you’ve probably said hello to him.

He found himself in a situation where a drunken friend questioned the sanity of his actions for the past six years. You can read all about that incident here.

And he concluded that entry with a great question, that both explains why he did what he did, and is a punch in the gut for everyone else.

That question was:

“What was the best idea you had in the past year? What did it become?”

Hopefully I under-itali-bold-icized that enough for it to have an effect on you. Repeat that question a few times and see what happens.